II. Read the paragraph and answer following questions: (each question 1 point) A
ID: 3040851 • Letter: I
Question
II. Read the paragraph and answer following questions: (each question 1 point) Anna works at DIGI advertising agency. The agency launched a new online advertising campaign for Evian (bottled water brand) for young adult consumers (20- 30 years old) in the U.S. Anna hypothesized that watching new advertisement is associated with increase in consumers' purchase intentions. To collect data for her research, Anna conducted an online questionnaire among 300 randomly selected young adults in the U.S. to find out if they have seen the new Evian advertisement and how likely it is that they would like to buy Evian than any other brands. (each question 1 point) a. What type of research is Anna conducting? (desctiptive, relo-thonal b. What type of quantitative research method did Anna use (descriptive or or Causal? esperimental)y? (quanttative or quadtitahve) c. What is the specifie quantitative data collection method being used?Cconren+ anayss d. What is the target population and what is the sample? e. What are the variables in the study? f. What is the level of measurement for each variable? g. How can she measure each variable (scale)? surve y,or cxpermenExplanation / Answer
I feel it is causal hypothesis conduct, as it describes a cause and effect relationship between watching the advertisement and the buying behaviour.
It is a qualitative method of reseach as anna would ask customers about their purchase intentions.
Data collection meathod is a survey.
Target population is U.S citizens and sample is 300 random young adults.
(As per guidelines, answering first four sub parts) Thanks.