The company holds a focus group to determine consumer perceptions of the product
ID: 3073719 • Letter: T
Question
The company holds a focus group to determine consumer perceptions of the product’s quality. What dimension(s) of quality is/are indicated by the following consumer comments?
i. “Yes, I did call customer service about the problems I had with this product. They were friendly; they took my complaint and made sure I got some coupons for free product.”
i. “I wish the package was recloseable. I don’t use a lot at once and I have to find a container for the leftovers. I do like the way the package looks, though. It’s so cheerful and the picture looks yummy!”
Explanation / Answer
i) this is SERVICEABILITY .
II) this is AESTHETIS .
Justification :
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