Qualitative or ethnographic research uses open-ended questions that attempt to n

Question

Qualitative or ethnographic research uses open-ended questions that attempt to nuance the distinctions that quantitative research attempts do to numerically. Both forms of research make important contributions to academic research. In this discussion, appraise the differences between these two research methods. Can both be used to test hypotheses to develop theoretical understanding of business outcomes? Is one more appropriate than the other? Can both be trusted to generate reliable results? These are a few questions to start this discussion, but explore all relevant concerns that you might have regarding these research methodologies.

Explanation / Answer

Qualitative Reseach

Quantitative Reseach

At this stage we can say either is better but both are inter linked and the merits depend entirely on the objective of research

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