Please list the Constraints for this problem! Marketing A marketing plan needs t
ID: 3148190 • Letter: P
Question
Please list the Constraints for this problem! Marketing A marketing plan needs to be developed to effectively promote the two new footwear products. The goal is to gain the maximum amount of exposure using the advertising mediums available at the minimum possible cost. Advertising alternatives include television, radio, and newspaper. The director of marketing gathered data on the audience estimates, costs, and maximum media usage which are shown below: Constraint Radio 18,000 $300 20 Newspaper 40,000 $600 10 Television Audience per advertisement Cost per advertisement Maximum media usage 100,000 $2000 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. The promotional budget is limited to $18,200. Team Analysis-Marketing The following questions need to be answered to determine how to develop a cost-effective marketing plan on a limited promotional budget while stillachieving maximum audience exposure: 1) How many commercial messages should be run contact? 2) What is the allocation of the budget among the three media, and what is the total audience contact? The marketing department does have additional discretionary funds that could be used to increase their promotional budget if deemed effective. If an extra $100 were allocated to the promotional budget, would audience contact increase and if so, by how much 3)Explanation / Answer
Let TV ads be T, Radio be R, and Newspaper be N
so constraints
1) T <= 10
2) R <= 20
3) N <= 10
4) R <= 0.5(R+T+N)
R <= T+N
5) T >= 0.1(R+T+N)
6) 2000T+300R + 600N <= 18,200