Ineed one page report about this case plz asap United Airline shares drop as tra
ID: 327420 • Letter: I
Question
Ineed one page report about this case plz asap United Airline shares drop as travelers react to ejection video Shares of United Airlines fell Tuesday after a passenger who appeared to be Asian was physically dragged off a flight on Sunday, prompting a backlash on social media in China and around the world. United Airlines' decision to drag the passenger off a flight from Chicago to Louisville on Sunday attracted more than 130 million views on the Chinese Weibo platform by Tuesday afternoon. The backlash in Asia is a problem for the company, as the continent is a key growth area for many U.S. carriers. United operates more non-stop flights from the U.S. to more cities in China than any other airline. The company got about 14 per cent of its 2016 revenue from flying Pacific routes. As part of the executive group of United you have to communicate to reduce the impact on all your stakeholders after this small issue started to have significant press coverage and potential backlash for the Company Please research the case, review the Team Crisis situation "overview" document and complete the 2 assignments using this important and recent crisis situation United faces. Approach the crisis in the context of these two CBC reports have just been released, now it's your turn to take control. Do not rely on the actual historic answers from United as you can probably do better. Here are the CBC reports this situation has been covered widely http://www.cbc.ca/news/business/china-united- airlines-1.4065306 http://www.cbc.ca/news/business/united-airlines flight-overbooked-1.4063632 Looking forward to observing and reading your approach to this crisis situation.Explanation / Answer
United Airlines have been in light for it recent dispute between one of the passengers , when he was pulled out forcefully from the plane. This specific incident induced arrange among the passengers as well as other people not only in United States of America but globally. While the video which was made in which a passenger is being pulled out by authority from United Airlines was usually circulated over the social media networks as well as on televisions and different modes of communication. This specific incident shred the image of United Airlines among the passengers.
Passengers were directly affected by the specific unethical treatment done by the United Airlines towards its passengers and the company's overall sales was reduced by a large margin. And the company sales is reduced by a huge margin company has faced great loss into its shares as well as in services.
Today's world is totally integrated with each other and if an incident regarding some specific term spreads out in a single platform it directly goes out to all the platforms and becomes viral in fraction of seconds. This specific incident introduced a huge range among the people and they have lost their loyalty towards the United Airlines.
United Airlines should have implemented a better strategy for telling the people about your booking status of the flight. While mean overbooked passenger should not be removed from the plane like the way they used. Forcefully removing someone from the plane is not the right way to do your business.
To overcome the prices for securing the customers again to the service united Airlines can follow these steps.
• United Airlines should introduced on formal apology in each and every communication method to reach to its customer and provide an ethical acceptance of the incident.
• United Airlines should also compensate the passenger who was taken off from the plane to show respect towards the customer and to provide an example of correcting your own mistake.
• By running new ad campaigns which are directly oriented towards the customer service company can also improve their overall image among the car.
• Introducing new advertisement as well as discounts can also help company to regain their customers.
• By implementing a totally new overbooking policy as well as this strategy company can easily manage the status of overbooking and could never face the same problem Again which would solve its future issues.