Digital Marketing Tactics, Innovation, and Marketing Application - For each of t
ID: 328603 • Letter: D
Question
Digital Marketing Tactics, Innovation, and Marketing Application - For each of the 10 digital marketing tactics below, you will need to (1) define this digital marketing tactic today, (2) share the innovation relating to this tactic, and (3) how this could be used for marketing in the future. 1) User Access Innovation 2) Online Payment (Apple Pay/ Venmo) ) Data Analytics 4) Artificial Intelligence 5) Virtual Reality 6) Augmented Reality 7) Facial Recognition 8) Physical Payment Card Analytics 9) Location Services 10) Video MarketingExplanation / Answer
User Access Innovation: A user is any individual or group who has the permission to access a facility on the virtual world or online site. Innovation of procedures to manage the access of the users to a service is called user access innovation. For example, LinkedIn provides a free service to create a profile of any person, but a premium service is available on payment. The site provides free premium service for one month and allows the customer to make the decision to buy or not to buy. In future most of the online services are going to be graded based on the requirements and the payments made by the customer. A service provider must innovate their offers to attract maximum number of customers. Data Analytics: Data analytics is a process of observing or manipulating sets of data to draw meaningful conclusions about the information it contains. Analytics is carried out with the help of a data base and a software. The data analytics technique is used to identify the customer patterns, fraud analysis, etc. by large companies. Data analytics can be an important tool in marketing such as understanding a customer, prospecting customers for sales, creating personalized offers to customers, etc. Artificial Intelligence: Artificial intelligence (AI) is a branch of computer science that studies the possibilities and creation of intelligent systems and machines. The intelligent machines are supposed to work and react like humans. Currently, AI has achieved some success in speech recognition; rudimentary learning and data based problem solving. In future, AI has tremendous scope in marketing, especially in automated services and personalized promotions, and services. Augmented reality: It is the direct view of physical reality whose specific elements are superimposed by a computer generated information in different sensory modalities such as visual, auditory, haptic, kinesthetic , olfactory, etc. The outcome is a mixed reality of actual and the computer created. The Augmented reality is currently used in visual art, archeology, education, marketing, etc. Augmented reality can be used to provide product previews, product demonstration, virtual dressing room, etc. and it can be helpful for the customers to make decisions.