Case analysis:Use the following Maslow\'s Hierarchy of Needs model to analyze ya
ID: 330857 • Letter: C
Question
Case analysis:Use the following Maslow's Hierarchy of Needs model to analyze yahoo!
1.Physiological needs
2.Safety needs
3.Social belonging
4.Esteem
5.Self-actualization
Yahoo! Inc.2009 Hamid Kazeroony William Penn University YHOO www.vahoo.com In January 2009, Carol Bartz replaced Jerry Yang as Yahoo!'s CEO. Yahoo! has resumed discussions with Microsoft about search and advertising partnerships as both firms strug gle to compete with Google. Yahoo! in 2008 had rejected Microsoft's unsolicited $44.6 billion offer and then rejected that firm's attempt to acquire just Yahoo!'s Internet-search business, which is second behind Google in market share Headquartered in Sunnyvale, California, Yahoo! has offices in more than 25 coun- tries, provinces, or territories. Yahoo!'s revenues from 2007 to 2008 increased by 3.4 per cent to $7.2 billion. However, net income decreased by 35.7 percent to $424 million Yahoo! is the second leading global Internet brand and one of the most trafficked Internet destinations worldwide. Together with its owned and operated online properties and ser vices, it also provides its advertising offerings and access to Internet users beyond Yahoo! through its distribution network of third-party entities, who have integrated its advertising offerings into their Web sites. Yahoo! generates revenues by providing marketing services to advertisers across hundreds of Web sites. Although many of the services Yahoo! provides to users are free, it does charge fees for a range of premium services. The core of Yahoo!'s strategy and operations is to become the starting point for Internet users; to provide must-buy marketing solutions for the world's largest advertis- ers; and to deliver industry-leading open platforms that attract developers and publishers Yahoo! posted a 78 percent first quarter 2009 profit decline and reacted by eliminat ing another 675 jobs, or 5 percent of its workforce on top of 2,500 jobs cut in 2008. For that quarter, Yahoo!'s revenues dropped 13 percent to $1.58 billion. Yahoo!'s online adver tising business is also deteriorating rapidly as the firm's overall revenue fell 13 percent in the second quarter of 2009 compared to the prior year. For that second quarter, aggressive cost cutting allowed Yahoo! to post a 7 percent increase in profit up to $141.4 million, but the firm laid off another 700 employees to end with 13,000 employees. In July 2009, Yahoo! closed its third video property, Maven Networks, based in Cambridge, Massachusetts. Yahoo! plans to close twenty video services, including its social network site Yahoo! 360 and its Web hosting service GeoCities. The company needs an excel lent strategic plan to negotiate a deal with Microsoft or to continue alone History Yahoo! began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access information, and purchase things. The two founders of Yahoo!, David Filo and Jerry Yang, were PhD candidates in electrical engineering at Stanford University when they started this company in a campus trailer in 1994 as a way to keep track of their personal interests on the Internet. Soon these two men were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations. Eventually, Jerry and David's lists became too long and unwieldy, and they broke them out into categories. When the categories became too ful, they developed subcategories and the core concept behind Yahoo! was bornExplanation / Answer
Maslow's Hierarchy of Needs model to analyze yahoo!
1.Physiological needs- These needs are most basic needs of any company. Although they are at the lowest part in the hierarchy but without meting these needs the company cannot perform any step further. The yahoo Inc. physiological needs are Internet business, internet users of various countries, marketing companies and revenue generation.
2.Safety needs- Safety needs are the needs which makes the business free from the harm. For this rules and regulation are to be followed by the company. It consists of the health of the business. The yahoo companies are not the gaining the much popularity among the users as compared to the Google so this harms the business. It actually deteriorates the profit of the business. The business of yahoo effected by the various countries economic conditions where they operate.
3.Social belonging- The company maintains the social relationships with their customers and the advertising companies. They provide the free services to the user on some segments. They are providing the communication services to the users. They in cooperated with the other business such as advertising and publishing so they attract more customers and companies.
4.Esteem- Esteem needs are very important to the business as it provides the satisfaction of doing things done. Once the business is going on as the planned path the company would be self-motivated and self-realized that they trying hard to achieve their objectives. Yahoo company is actually on their decided path so the company has created a positioning of the brand name. They have achieved the second highest position after google. It is a kind of achievement of the company. This develops the respect, trust, status, etc. towards the company. The company should work on it as to become leader of the market.
5.Self-actualization- It is the highest level in the Maslow hierarchy which actually self-realized by the company needs, their potentials, their traits etc. for enhancing the revenue of the business and status too. The desire of the company to become number in the market would leads to the company at the highest position. The company has talent in the field of the internet business so they have realized this and additional services to this main services which actually makes the stronger base of the business operations.