Student Name: MKT-H221A Business Writing and Researeh Methods (Fall 2017), Take-

Question

Student Name: MKT-H221A Business Writing and Researeh Methods (Fall 2017), Take-Home Exam 2 INSTRUCTIONS ength of this exam is approximately 1 hour 1This is an div 2. Questions & Points: the exam includes 15 regular questions (most of which are multiple- choice questions, with only one correct answer to each question) and 1 extraepoint question. The total point of the exam is 25 +5 extra points . Dataset&Virtual; Machine: You don't need to run Virtual Machine (VM) while answering the set of regular questions (all SPSS output tables are provided). Please note that the extra point question is optional. You will need to use VM to conduct the analysis in the extra point You can find it under "Course question section. The dataset for this exam is Sante Fe Grill. Content"> "Business Research Section" "Dataset" folder. 4. Deadline: the deadline of the exam is December sth (Friday, by the end of the day). Please plan your time accordingly. Late submission will not be accepted or graded. 5. Submission format: please upload all the answers on Blackboard using the following directory: "Course Content"Business Research Section", a link called "Take-Home Exam 2 (Due Dec 8th I. Questions (25 Points Santa Fe Grill is a local Mexican restaurant and is currently trying to figure out ways to expand its current customer base. The fundamental idea is to understand how customers view the brand, their satisfaction level, as well as the likelihood of return to the same place. A survey has been conducted, whereby it contains answers from 405 respondents. To begin with, managers at Sante Fe Grill want to understand the overall customers' level of satisfaction. In the survey, they asked a question "How satisfied are you with the restaurant?" and applied a 1-7 scale (-"Not at all satisfied", and 7 = "Vary Satisfied") to this question. 1·(1 point) What is the measurement scale of this question? B. Nominal A. Ordinal C. Ratio Likert or Interval 2. (1 point) These numbers (1 to 7) are commonly referred to as: B. Scale portions A. Construct points C. Scale points Construct ordinals 3. (I point) Which analysis is more appropriate to get the average rating on customer level of satisfaction? B. Frequency analysis A. Descriptive Statistics C. Neither of them

Explanation / Answer

We are allowed to do 4 subparts question at a time. Post again for more subparts of question.

1)

It is when a Likert scale is symmetric and equidistant that it will behave more like an interval-level measurement. So while a Likert scale is indeed ordinal, if well presented it may nevertheless approximate an interval-level measurement.

D option

2) C scale points

3) Descriptive Stats

4) Table 2

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