Indie Frost is a website that sells snowboarding gear. A common strategy the web
ID: 331900 • Letter: I
Question
Indie Frost is a website that sells snowboarding gear. A common strategy the website employs is to offer a high discount on one of its products for a short period. The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost. The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.
a. Thinkers
b. Experiencers
c. Survivors
d. Believers
a. Thinkers
b. Experiencers
c. Survivors
d. Believers
Explanation / Answer
b. Experiencers
As it’s the experiencers who have a median age of 25 and with lot of energy and their tendency to spend heavily, they are the ideal target customers of Indie Frost product that is snowboarding gear.