New Car Purchase Zena has been promoted to VP of the management consulting firm
ID: 333089 • Letter: N
Question
New Car Purchase
Zena has been promoted to VP of the management consulting firm where she works.. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car’s features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.
Refer to New Car Purchase. In noticing similar cars on the road and advertising supporting her decision, Zena is reinforcing her decision and reducing the doubts she sometimes feels regarding this purchase. The feelings of inner tension are called:
cognitive dissonance.
selective retention.
response attitudes.
postpurchase action.
perceptual distortion.
2 points
QUESTION 2
Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance. Hence the slogan “You’re in Good Hands with Allstate.” These ads focus on which of Maslow’s needs?
Esteem needs
Safety needs
Economic needs
Physiological needs
Social needs
2 points
QUESTION 3
_____ is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.
Economic value
Perceived level of personal risk
Involvement
Opportunity cost
Temporal cost
2 points
QUESTION 4
Which of the following is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing?
Stimulus
Want
Tactic
Need
Desire
2 points
QUESTION 5
According to Maslow’s hierarchy of needs model, the first needs most people would try to satisfy are their _____ needs.
esteem
safety
physiological
economic
derived
a.cognitive dissonance.
b.selective retention.
c.response attitudes.
d.postpurchase action.
e.perceptual distortion.
Explanation / Answer
a. Cognitive dissonance is the term which can be said for the feelings of inner tension in this case. b. Safety needs is the Maslow needs on which these ads focus. c. Involvement a. Stimulus is the unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing. c. Physiological is the first needs most people would try to satisfy as per the Maslow’s hierarchy of needs model.