1. Featuring Dr. Jarvik explaining the product in Lipitor’s original advertising
ID: 334288 • Letter: 1
Question
1. Featuring Dr. Jarvik explaining the product in Lipitor’s original advertising can actually work like a “strong” argument because of his unquestionable expertise. What is the simplest thing Lipitor could have done to also use Dr. Jarvik as a weak argument in their advertising?
a. have Dr. Jarvik personally offer one week of free medication
b. have him speak more about his research as a doctor
c. have him interview real users of the product
d. remind viewers that he is in fact an M.D. and not a Ph.D.
e. have him wear a white lab coat and a stethoscope
a. have Dr. Jarvik personally offer one week of free medication
b. have him speak more about his research as a doctor
c. have him interview real users of the product
d. remind viewers that he is in fact an M.D. and not a Ph.D.
e. have him wear a white lab coat and a stethoscope
Explanation / Answer
d. remind viewers that he is in fact an M.D. and not a Ph.D.
I believe that this would have been the best option to convince the audience that the person who is talking about or promoting the product is not only M.D. but also a scientist and a researcher who has immense knowledge about medical science and the way it is developing so it would have been better to portray such an image in this case.