Marketing a golf course Jane\'s year- that was concerned that over the last two
ID: 3349925 • Letter: M
Question
Marketing a golf course Jane's year- that was concerned that over the last two years the number of golfers delinng, despite an overall growth in popularity ofthe sport. The compant from the responses to the survey had been entered into a was with a company reasons for cournes. The had decline in usage. The data spread. the to analyse it and write a report based on her analysis. survey of users of its courses to establish who used them and report that could sheet, and Jane had been asked would be able to write a Looking at the data, Jane wondered whether she declining despite an over establish why the numbers using the company's golf courses wer all growth in popularity of the sport. A copy of a completed questionnaire is shown below: 22 September Dear Customer ahways sooking ways to Improve our courses tor our customers. Please help us to do so by Scomplete this form and tell us what you think. Completed questionnaires a years membership for one of our We are taking a few minutes to returned by 29 September will be entored in a froe prtze draw for Please return your completed questionnaire by placing it in the box in th·lub house entrance. Please fill in the following details: Name Mr Geoffrey Thomas 29 St Aldans Drive, Address RG3 38G 1 Are you male? 1temale? 2 2 Which age group do you fall into? Under 18 11g25 Cla Es , 41-45 6 61-65 10 26-30 Cla 46-50 7 60-70 11 31-35 Cla 51-55 Cla Over 71212 36-40 56-60 3 Which Green Golf Group goltf course do you use most regularty? Bicheleygl Do you use any of these other golf courses? Greenacres 2 The Oaks-3 Fulatonrls 13-18 325-30430-365 Sandy Lane4 4 The Common 1 Lochgreen/n2 5 In what band is your current golf handicap? Other 1-6 1 Which category of user best describes you? Full member 1 Casual user-J2 7-12 2 Occasional visitor3Explanation / Answer
The company wanted Jane to investigate and report on the reason for the decline in customers. The questionnaire presented covered in detail about the type of customer, memberships and frequency. These questions would provide us information on the current frequency of visit, which is already mentioned as declining.
The questions on reason were not asked or were phrased wrongly, The quality of the elements recorded were not a direct indicator for the decline. The general commnets will only generate response that are very subjective and unclear.
Jane wsa not able to prepare the report as there was not reponse in the survey which could lead to the cause of the decline