Which of the following steps are normally included in development of a marketing
ID: 337459 • Letter: W
Question
Which of the following steps are normally included in development of a marketing campaign?
A. Hire a consultant if needed to create a strategy that includes target audience, budget needed and a plan to determine if the marketing is effective.
B. Developing a budget, evaluating what worked elsewhere successfully, use all major media markets to convey message, obtain colateral materials (handouts, promotional items, etc.) to distribute locally.
C. Calculate return on investment prior to making a financial commitment on marketing and advertising.
D. Defining target audience, determining goals or objectives, determining resources needed, creating the message, implementing a campaign and evaluating results.
Explanation / Answer
Which of the following steps are normally included in development of a marketing campaign?
A. Hire a consultant if needed to create a strategy that includes target audience, budget needed and a plan to determine if the marketing is effective.
B. Developing a budget, evaluating what worked elsewhere successfully, use all major media markets to convey message, obtain colateral materials (handouts, promotional items, etc.) to distribute locally.
C. Calculate return on investment prior to making a financial commitment on marketing and advertising.
D. Defining target audience, determining goals or objectives, determining resources needed, creating the message, implementing a campaign and evaluating results.