Analyze the sources of conflict in this situation, applying the information in E
ID: 338068 • Letter: A
Question
Analyze the sources of conflict in this situation, applying the information in Exhibit 13.2.
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SE FOR ANALYIs The Daily Tribune122 CA y Tribune is the only daily The Daily a y newspaper serving a region of eastern Tennessee. Even though its x-county Rick has regularly clashed with the advertising department regarding news stories that are critical of majo creased dramaticall sta and rural areas, the Tribune has won numerous awards for over the past few years. Now, Freeman is encourag coverage and photojournalism from the Tennessee greater "horizontal collaboration," as he calls it, ne asking that managers in the news department and the ad department ost 20 years ago. consult with one another regarding issues or stories that eels involve the paper's major advertisers. The move was a great sense of pride that it has been recognized for its prompted in part by a growing number of complaints from journalistic integrity and balanced coverage of issues and advertisers about stories they deemed unfair. "We print the ts. The paper has been able to attract bright, talented news," Freeman said, "and I understand that sometimes young writers and photographers thanks largely to Rick's we've got to print things that some people won't like. But Press Association and other organizations Rick Arnold became news editor alm He has spent his entire career with the Tribune and f commitment and his support of the news staff. In his early we've got to find ways to be more advertiser-friendly. If we years, the newsroom was a dynamic, exciting place to work together, we can develop strategies that both present ork-reporters thrived on the fast pace and the chance good news coverage and serve to attract more advertisers." Rick left the meeting fuming, and he didn't fail to make tempt for the new "advertiser-friendly" approach to occasionally scoop the major daily paper in Knoxville. his con But times have changed at the Daily Tribune. Over the past five years or so, the advertising department has con- known to all, including the advertising manager, Fre new Thomas, as he headed down the hallway back to the ews department has begun to shrink. "Advertising pays room. Lisa Lawrence, his managing editor, quietly agreed the bills," publisher Tohn Freeman reminded everyone at but pointed out that advertisers were readers too, and the tinu to grow, in terms of both staff and budget, while the tni don't like is month's managers' meeting. "Today, advertisers can newspaper had to listen to all its constituencies. "If we don't here dictating to us what we can write and what we can't." go to direct mail, cable television, even the Internet, if they handle this carefully, we'll have Freeman and Thomas itn e what we're doing for them.Explanation / Answer
Analyze the sources of conflict in this situation, applying the information in Exhibit 13.2.
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SE FOR ANALYIs The Daily Tribune122 CA y Tribune is the only daily The Daily a y newspaper serving a region of eastern Tennessee. Even though its x-county Rick has regularly clashed with the advertising department regarding news stories that are critical of majo creased dramaticall sta and rural areas, the Tribune has won numerous awards for over the past few years. Now, Freeman is encourag coverage and photojournalism from the Tennessee greater "horizontal collaboration," as he calls it, ne asking that managers in the news department and the ad department ost 20 years ago. consult with one another regarding issues or stories that eels involve the paper's major advertisers. The move was a great sense of pride that it has been recognized for its prompted in part by a growing number of complaints from journalistic integrity and balanced coverage of issues and advertisers about stories they deemed unfair. "We print the ts. The paper has been able to attract bright, talented news," Freeman said, "and I understand that sometimes young writers and photographers thanks largely to Rick's we've got to print things that some people won't like. But Press Association and other organizations Rick Arnold became news editor alm He has spent his entire career with the Tribune and f commitment and his support of the news staff. In his early we've got to find ways to be more advertiser-friendly. If we years, the newsroom was a dynamic, exciting place to work together, we can develop strategies that both present ork-reporters thrived on the fast pace and the chance good news coverage and serve to attract more advertisers." Rick left the meeting fuming, and he didn't fail to make tempt for the new "advertiser-friendly" approach to occasionally scoop the major daily paper in Knoxville. his con But times have changed at the Daily Tribune. Over the past five years or so, the advertising department has con- known to all, including the advertising manager, Fre new Thomas, as he headed down the hallway back to the ews department has begun to shrink. "Advertising pays room. Lisa Lawrence, his managing editor, quietly agreed the bills," publisher Tohn Freeman reminded everyone at but pointed out that advertisers were readers too, and the tinu to grow, in terms of both staff and budget, while the tni don't like is month's managers' meeting. "Today, advertisers can newspaper had to listen to all its constituencies. "If we don't here dictating to us what we can write and what we can't." go to direct mail, cable television, even the Internet, if they handle this carefully, we'll have Freeman and Thomas itn e what we're doing for them.