Design & Improvement Qlty Process course Case Study 10 – The Morgan Company 1-Wh
ID: 338070 • Letter: D
Question
Design & Improvement Qlty Process course
Case Study 10 – The Morgan Company
1-What are the important issues in the case study(Case below)? (One paragraph; 3-5 sentences)
2-Briefly answer the discussion questions or prompts associated with the case study.
a)How did management fail in its strategic planning?
b)What principles and ideas discussed in this chapter might have helped this organization succeed in meeting the new strategy?
3-Explain one good and one bad service or product experience that you encountered recently. How did this change your perceptions of the company?
Case:
The Morgan Compamy Senior managers at The Morgan Company had devel oped a new and inspiring mission statement-one that set a new direction for the company with ambitious strategic goals. Management continually emphasized the new strategy and asked employees what they needed to do to achieve the new goals. Although some employees didn't want to embrace the new stra tegic direction, most were excited to participate in and support the new strategy. The employees began to make suggestions for improving the organization and identifying the necessary changes. Many of their ideas pointed to a significant change in the culture of the organization. And that was when the wheels fell off Employees were told to step back; management didn't want to make any radical changes. They were told that they could only change one or two items and then only to a very small degree. No money could be spent, and the actions of senior management implied t employees' ideas really didn't matter. People became disillusioned and disgruntled. At least two people left every month for other positions during the last 18 months of the 24-month "transformation" process. The best people left since they had no voice and no ability to change a broken organization.Explanation / Answer
Design & Improvement Qlty Process course
Case Study 10 – The Morgan Company
1-What are the important issues in the case study(Case below)? (One paragraph; 3-5 sentences)
2-Briefly answer the discussion questions or prompts associated with the case study.
a)How did management fail in its strategic planning?
b)What principles and ideas discussed in this chapter might have helped this organization succeed in meeting the new strategy?
3-Explain one good and one bad service or product experience that you encountered recently. How did this change your perceptions of the company?
Case:
The Morgan Compamy Senior managers at The Morgan Company had devel oped a new and inspiring mission statement-one that set a new direction for the company with ambitious strategic goals. Management continually emphasized the new strategy and asked employees what they needed to do to achieve the new goals. Although some employees didn't want to embrace the new stra tegic direction, most were excited to participate in and support the new strategy. The employees began to make suggestions for improving the organization and identifying the necessary changes. Many of their ideas pointed to a significant change in the culture of the organization. And that was when the wheels fell off Employees were told to step back; management didn't want to make any radical changes. They were told that they could only change one or two items and then only to a very small degree. No money could be spent, and the actions of senior management implied t employees' ideas really didn't matter. People became disillusioned and disgruntled. At least two people left every month for other positions during the last 18 months of the 24-month "transformation" process. The best people left since they had no voice and no ability to change a broken organization.