Assume that your product Able is only going to sell to the Low Tech market and A
ID: 339879 • Letter: A
Question
Assume that your product Able is only going to sell to the Low Tech market and Able will not have any sales to the High Tech market segment. Using the most appropriate market share method available, Able should sell ____ units in the Low Tech market next year. (Refer to the Round 2 Foundation FastTrack Report available both on Canvas and in Appendix 1 of “An Introduction to Business.”)
e) between 1,690 and 1,744
a) no more than 1,402 oundati FastTrack Round 2, 12/31/2011 For Industry F32795_001 Low Tech Statistics Accessibili Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Growth Rate 6,098 6,098 66.2% 10.0% Customer Buying Criteria Exoectations $15.00 - 35.00 Ideal Age-3.0 MTBF 14000-20000 Pfmn 5.8 Size 14.2 Importance 1. Price 2. Age 3. Reliability 4. Ideal Position 41% 29% 21% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Perceptual Map 20 Market Share Actual versus potential 30% 15% 10% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 0% Erie Top Products In Segment Market Units Sold Ro Stock Share to Seg Date Revision Stock Pfmn Coord Coord Promo Budget Budget Awareness Customer Customer Sales Name List Price MTBF Dec 31 100% 56% 9-Nov-10 19-Jan-11 8-Mar-11 15-Jan-11 20-Apr-11 10-Oct-11 13-May-11 YES Able Cake Baker Eat Daze Fast 23% 19% 18% 17% 17% 1.375 1,140 1,118 017 1,012 408 30 14.7 14.2 28.95 17000 3.3 14.4 $2,000 $2,000 $925 $1,350 $1,350 $875 $1,450 $1,450 $1,275 $550 28 20 23 S35.00 20000 $925 $875 $1.500 6.5 S33.40 19800 S29.30 16500 3.3 S35.00 19500 S38.50 22000 S42.35 22400 54% 83% 85% 33% 6.6 8.5 13.6 2.1 20 0% YES 0.6 $550Explanation / Answer
e) between 1,690 and 1,744
The most appropriate market share method available, Able should sell between 1,690 and 1,744 units in the Low Tech market next year.