Strategic Goals This is the culmination of your paper. Present your specific Str

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Strategic Goals This is the culmination of your paper. Present your specific Strategic Goal Statements that you have chosen to include in your Strategy Plan, and an explanation of "why" you selected each of them Note that these are not to be generic "Grand Strategies", but must be specific to your organization, and should be presented as concise statements, with appropriate rationale. You shoulod include a minimum of two and a maximum or four Strategic Goals. SMART Objectives for Each Strategic Goal Present your SMART Objectives for each of your Strategic Goals following the SMART format and requirements. Each Strategic Goal should have many related SMART Objectives, but for purposes of this paper, you should include 3 to 4 SMART Obiectives for each Strategic Goal

Explanation / Answer

South-West Airlines

Strategic Goals

SMART objectives

SMART goals conform to the Specific, Measurable, Attainable, Relevant, and, Timely goals. Specific and measurable objectives are to state what a business is trying to achieve. Smart objectives are unique, not broad or vague. These may be market share, profitability, survival, growth, branding, and, promotional objectives.

Vision: world's most loved, most flown, and most profitable airline

Strategic goals

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