Metrics 8.2 Quesbon Help * of the mo s into new commu You are the CMO of a large

Question

Metrics 8.2 Quesbon Help * of the mo s into new commu You are the CMO of a large multinational corporation. Your company has 4 distinct straegic business unds (SBUs) Each SBU is responsble for Mini Case: Assessing the New Product Development Process of Strategic Business Unit products every year, and each SBU manages its new product development process in dfferent ways, You wouls liRe to ansess how each SBlU i pertorming on ts NP process ofstartir hat-gene Ock the con to wew te nt rmation about the metrics provided or needed to be cakuialed under the NPD pr cess eera Cick the icon to ww the additional equations on the techr Click the icon to view the provided metres suitable pat Which SBU is commercializing the fowest products? seuwth, corresponding commencalzabon nurnber ofèRundtoonedernal pkace ) on-Stud Y Stony Ero 25, 2016 1 ces and diag s (most diagn STEPS STEP 384 STEP 5 SIEP STEP 2: Concept Island Sutol ity wins $3M ed and ldea Process: Generationand So NPD Marketing Strategy Technical Test Marketing Dev. & BusinsDevelopment SBU 1 SBU 2 SBU 3 SBU 4 350 420 290 330 20% Enter y LIHT heck Arswer innovative disc mc beneft to the university community and strengthen t er Stony Brook's most prestigious programs in a varety of Credt

Explanation / Answer

Step 1 Step 2 Ideas Step 3&4 Ideas Step 5 Ideas Step 6 Ideas SBU 1 350 50% 175.00 10% 17.50 20% 3.50 50% 1.8 Ans 1 SBU 1 SBU 2 420 60% 252.00 60% 151.20 10% 15.12 60% 9.1 Ans 2 9.1 SBU 3 290 70% 203.00 40% 81.20 30% 24.36 50% 12.2 SBU 4 330 60% 198.00 60% 118.80 30% 35.64 40% 14.3

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