This assignment is the first of a two-part assignment. In this part, Part 1, you
ID: 344293 • Letter: T
Question
This assignment is the first of a two-part assignment. In this part, Part 1, you will set up an interview with a small business owner and submit your interview plans to your instructor. Part 2 occurs in Topic 5, when you will share your notes or video from the interview. Part 1: For this assignment, submit your interview plan to your instructor for approval. In a Word document, write: •the name, position, and business of the person you will interview. •the time and date of the interview. •the mode of the interview (such as phone, in-person, or Skype). Submit this assignment to the dropbox "Topic 2 Assignment: Interview Preparation." (You will find this dropbox by clicking the "next" arrow at the top right of your screen.) This assignment is worth 25 points and will be graded according to the scoring guide below. Here are some tips for getting started with this project: •Approach the owner of a small business in your community. Be polite and professional in all your communications! Explain that you are a beginning business student interested in learning more about a local entrepreneur for a class project. •Ask the business owner's permission to share the interview with your classmates. Let him or her know that the notes or video will be shared to a secure site to which only your teacher and classmates will have access.
Explanation / Answer
Let us assume that we intend to understand the Marketing Strategy & Tactics implemented by a Medium Size Restaurant chain. We shall approach the Owner of the Restaurant Brand for our objective. We should particularly choose a mid size restaurant as it will provide us insights about various geographies and we would actually be able to identify a tangible reference for discussed marketing strategy.
On analyzing the customer incident rate of a restaurant for the entire span of a day, we shall realize that restaurants experience a slump in customer incidence post-lunch period. Thus, we should schedule our interview with the restaurant owner at Post-lunch period as we can expect less customers during that time and hence expect a dedicated time slot from the owner.
As our objective from the interview is to understand the market strategy of the restaurant, the question we shall frame for the interview would be lot more subjective. Hence, in-person interview approach would be beneficial for our cause.
We shall also undertake following activities before the interview-
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