In this assignment, you will be asked to talk about the components of attitudes
ID: 3450751 • Letter: I
Question
In this assignment, you will be asked to talk about the components of attitudes toward a particular attitude object. Let's say you go to dinner, and the waiter puts the steak (shown above) down in front of you. You will likely have some kind of attitude toward that steak, whether it is positive or negative, and you attitude might have all of the three components we discussed in the lesson: an affective component, a behavioral component, and a cognitive component. You DO NOT have to talk about your own attitude toward the steak in the following questions; you can take the perspective of someone else who might have different tastes than you.
1) What might be an affective component of your attitude toward the steak?
2) What might be a behavioral component of your attitude toward the steak?
3) What might be a cognitive component of your attitude toward the steak?
Explanation / Answer
1) The affective component involves the emotional reaction towards the attitude object. For example, it can be feeling excited when seeing a steak.
2) The behavioural component refers to the way one behaves when exposed to an attitude object. For example, salivating while seeing the steak.
3) The cognitive component involves beliefs and knowledge about the attitude object. For example, it can be the awareness that steaks are not very healthy.