Imagine that you are the Product Manager for the Orville Redenbacher SmartPop! l
ID: 348078 • Letter: I
Question
Imagine that you are the Product Manager for the Orville Redenbacher SmartPop! line of Microwave Popcorn. Your boss has suggested that you develop some strategies to increase sales of SmartPop! Microwave popcorn. According to the text, there are 5 different PLC strategies for increasing sales. Give a suggestion for each:
1. Modify the Product by Adding a New Flavor
2. Modify the Product by Changing the Packaging
3. Modify the Market by Finding New Users
4. Modify the Market by Increasing the Use
5. Modify the Market by Creating New Use Situations
Explanation / Answer
1. Since we have salty and butter flavors, the missing flavor is sweet. Then we can cater to all taste buds of the customers. Hence, caramel would be a good option to add into the list of flavors.
2. Since the butter flavor is popular, we should go with yellow which goes with butter. Labelling it as a healthy product with less calories will help attract health conscious people also.
3. Small samples of all the popcorn flavors should be made available at supermarkets and grocery stores. This will help many people get the taste of the various flavors and attract new customers.
4. The more we buy, the more the discounts. Offering reduced prices for higher quantities of market will make people go for bigger popcorn packs. This will result in more consumption which shall set off the losses.