Country picked: Switzerland. Top 4 industries in Switzerland include textiles, w
ID: 348244 • Letter: C
Question
Country picked: Switzerland.
Top 4 industries in Switzerland include textiles, watches, chemicals and machinery.
I have written about Rolex (watches) in product 1 and how Rolex should enter Switzerland because of its good market and success around the world. For product 2 (textiles) I used aerocombie as I didn’t find any trace of this company in Switzerland. Similliarly, I need help in finding a product 3 ( company ) from either (chemicals) or (machinary) industry.
Instructions to help you select the right company and to provide the right information is given in the question below! I have also attached my work so far for product 1 and product 2 so you can use as reference to know what answer to give. Country picked: Switzerland.
Top 4 industries in Switzerland include textiles, watches, chemicals and machinery.
I have written about Rolex (watches) in product 1 and how Rolex should enter Switzerland because of its good market and success around the world. For product 2 (textiles) I used aerocombie as I didn’t find any trace of this company in Switzerland. Similliarly, I need help in finding a product 3 ( company ) from either (chemicals) or (machinary) industry.
Instructions to help you select the right company and to provide the right information is given in the question below! I have also attached my work so far for product 1 and product 2 so you can use as reference to know what answer to give.
Please provide your resources.
3. 3 Points for the Top 3 Product category opportunities (B2C) in that country. Please identify the top 3 product opportunities for that country and provide the "why" (identify the databases and information sources used). The key here is to identify opportunities for market entry or market expansion for the foreign companies who want to enter to your assigned country. One point will be assigned for each well defined opportunity. The products must be tangible products only (not services, retailers or infrastructure)
Explanation / Answer
Answer:
Part -1: General Introduction
1. Switzerland is one of the best place located in central europe. The key industires of this country are at banking and finance. It's also famous for its Watches and Choclates.
2. Every country has a market gap, either for products or services, which paves the way to entrants (Companies) to enter the market, it mandatory for the entrant to identify the market gap, to fill. Market entrant, in mean time stabilize themselves and make use of the prevailing markets requirements, to expand their market.
3. There are large number of players in the market either they will make of use the available opportunity or they'll create an opportuity.
4. Existing players goes for market expansion, to increase their current sales and revenue, by means of expanding their productions, increasing the product availablity, merger&acquisition and lot more ways. Provided they'll expand based on needs or create the requirement, in the market.
Part -2: Top three Product Opportunities
Swizterland is the best market place and provides best business opportunites for various product categories
1. Cars and Parts
Reason Behind: Although switzerland have Industrial and Electrical Machinery manufacturing companies, they don't have cars and parts manufacturers
2. Plastics
Reason Behind: Eventhough the country has the plastic manufacturer, it still imports more plastics. This gives a market gap to expand.
3. Pharmaceuticals
Reason Behind:It's always the best place to manufacture the medicines, because of its climatic conditions.
Part -3: Explanation
1. Tata Motors
Tata Motors is one largest car and automiblie spare manufacutres. It's one of the renowed company in the world. It's been know that the company had acquired a major share of Great Britain's "Jaguar", which leaves an edge for Tata motors to enter the Swiss Market. In Switzerland, the players are very meager, which is an added advantage and its one of the best market, to manufature Cars & Parts. The key sucess factor of this based on their immense popularity, large volume production, Quality and Delivery in time. It's easy to procure materails for manufacturing purpose. It gives this gaint manufacturers an opportunity to enter into the market and can have their expansion, by fufilling the needs of the customer.
2. BASF
It's one of the largest plastic and resin manufacturers & supplier from Germany. The requirment create an opportunity. Switzerland has the market gap and provides the place for the companies, to fufill the needs of the customers. Since it has has its existance in european market, it can collaborate with existing players or it can enter the market on its own. BASF's mass production and reputation are the key sucess factor, for it. Entering the Swiss Market gives an opportunity to the expand BASF's Market.
3. Glaxosmithkline
It's one of the largest medicine maufaturer in world . The climatic condition of the country was well suited for production and to store medicine. It's would be great investment for the companies, to have its manufacturing and sales unit in switzerland. Eventhough there are competitors in the country market, the market gap and their company's reputation, gives the company an edge of oppotunity to increase their sales and revenue.
Part 4: Conclusion
Hope all the above explantion, will clarifies the queries