Corporate & Generic Strategies for ***MERCK &CO*** 1. Corporate strategy In one
ID: 348668 • Letter: C
Question
Corporate & Generic Strategies for ***MERCK &CO***
1. Corporate strategy
In one sentence, give the name of your company’s dominant business (if there is no dominant business, then choose one major business). In one sentence, give the names of your company’s other businesses
In one sentence, give the name of your company’s corporate strategy. In three to five sentences, explain your answer with specifics
In one sentence, give the name of ONE restructuring strategy your company has used. In three to four sentences, explain your answer with specifics. If your company has not restructured, then in three to five sentences, explain why
2. Generic strategy
In one sentence, give the name of one dominant business’ brand you will focus on (if the brand has several models, then give the name of one model). In one sentence, say whether the scope of the market target for that brand/model is broad or narrow. In three to five sentences, explain your answer with specifics
In one sentence, give the name of the value your company is seeking to create for that brand/model. In three to five sentences, explain your answer with specifics
In one sentence, give the name of the generic strategy for the brand/model you have chosen. In four to five sentence, explain your answer with specifics
Explanation / Answer
1. Corporate Strategy
Company’s dominant business: Merck and Co. - it is a global healthcare or Pharmaceutical company.
Names of company’s other businesses: Company offers healthcare solutions under four segments - prescription medicines(pharmaceuticals), vaccines(health care services), therapies (alliances) and animal health care products.
Company’s corporate strategy. It is to become the best healthcare company in the world. Current and short term goals are to create new vaccines and invest in building new routes for profitable growth. Long term goal includes creating an integrated health care company which includes diagnosis, treatment, management, engagement and creation.
The company is present in more than 140 countries. International strategy is to develop the capacity and capability to serve a significant proportion of world's population. There is 41% in products available through international partnerships since 2013.
Restructuring strategy: Merck and Co. merged with Schering and Plough in 2009 and layed off workers, resulting in a decrease of 36450 jobs between 2009 - 2015. Any company has to undertake restructuring after mergers or aquisitions for the best interests of all the stakeholders involved.
2. Generic Strategy
One Dominant business area to fucus on: To create more preventive vaccines like ramicade, januvia, keytruda ivanz, mumps vaccine, rubella vaccine and many more through Research and Development.
Scope of the market: Market scope is quite broad as it cured many people with different ailments. For example- onchocerciasis (river blindness), since its inception 700 million people have been cured.
Name of value the company is seeking to create: It is the seventh biggest pharmaceutical company in the world. Value creation is all about being affordable and effective.
Name of generic strategy for brand/model choosen:
Generic strategy includes 4 main parts : Research, Develop, Produce and Distribute
Research regarding a particular disease, bacteria/viruses involved, their structures, developing vaccines to counter their growth, produce enough quantities within a limited time without comparomising on the quality standards and finally distribute legally through wholesalers, doctors, medical/drug stores etc.