Simply Chocolate, a retailer selling goumet candy, has decided to expand its mar

Question

Simply Chocolate, a retailer selling goumet candy, has decided to expand its market by adding online sales. The supply and marketing managers must select a company to develop a website. Based on an initial screening, the team has narrowed the list to four potential suppliers WebTex 4 4 Dazzling Designs Rating Major Marketing Rating Weight Number of sites developed Technical expertise 25% 10% 23% All scores on a five-point scale with 1 = poor, 5 = excellent. a. Calculate the total weighted score for each supplier. (Round your answers to 2 decimal places.) Total Weighted Score WebTex Cool Web Dazzling Designs Major Marketing

Explanation / Answer

The weights for various categories are

The total weighted score for a supplier is calculated as the sum of the product of the factor score and their respective weights for the particular supplier.

So using the above formula the total weighted score for each supplier are :

= 1.68 + 1.25 + 0.40 + 0.23

= 3.56

= 0.84 + 0.75 + 0.50 + 1.15

= 3.24

= 0.84 + 0.75 + 0.20 + 0.92

= 2.71

= 2.1 + 0.75 + 0.10 + 0.23

= 3.18

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