The company is Apple Inc 1. Provide a brief introduction on the company. This sh
ID: 350169 • Letter: T
Question
The company is Apple Inc
1. Provide a brief introduction on the company. This should include identify the company by name, location, year started, type of business/services, number of employees, number of key competitors, vision statement, mission statement. It should also include the following:
prepare a thorough Strategy-Formulation Analytical Framework and discuss which direction you think is feasible for this company to take. This framework should encompass various analytical tools that you have used throughout the semester thus far. The Strategy-Formulation Analytical Framework is comprised as follows: Input Stage – IFE Matrix/Competitive Profile Matrix; EFE Matrix Matching Stage - SWOT Matrix; SPACE Matrix; BCG Matrix; Internal-External Matrix; Grand Strategy Matrix Decision Stage – Quantitative Strategic Planning Matrix (QSPM)
2. Using your strategic leadership, what strategy(ies) would you implement and why? Based on your analysis for the Decision Stage /QSPM, what strategy(ies) would you really implement and Why?
3. What contingency plans would you put in place to protect these strategies? Based on your previous response, what contingency plans would you put in place to protect these strategies?
Explanation / Answer
1.
History Apple Inc:-
Apple Inc was formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems, and Operating System. Apple core product lines are the iPhone, iPod, and Macintosh System. Steve Jobs and Steve Wozniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated with the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was returned as CEO of the Apple Inc in 1996 with new Ideas and corporate philosophy. With the introduction of successful iPod Player into 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of the extraordinary success of the company is in iOS-based Apple products like I Phone, iPod slim, I Pad and now I Pad 2. Now a day’s Apple is the biggest technology corporation on the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine Most Admired company in United State in 2008 and in the world in 2008, 2009 and 2010.
Apple has over 240 Store all over the world and the bifurcation of these store in different countries are as below.
Vision Statement of Apple:-
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
Explanation of Vision Statement:-
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn’t simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implement strategies to fulfill these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies.
Mission Statement of Apple:-
“Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
SWOT Analysis of Apple Inc:
Although participation in such activities may add value, they may not be a source of competitive advantage. Ultimately, the value, rarity, inimitability, and/or organization (VRIO) of an activity or resource determine its sustainability as a source of competitive advantage. Within this context, we can identify a firm’s strengths, weaknesses, opportunities, and threats (SWOT).
In SWOT analysis Strength and Weaknesses are depended on Internal factors and Opportunities and Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision making about the organization going for any new or existing project.
Apple SWOT Analysis
Strength:
Weaknesses:
Opportunities:
Threats:
BCG Model:
Boston Consulting Group (BCG) model is a technique developed by BRUCE HENDERSON of the Boston Consulting Group in early 1970’s. According to this technique business or products are classified as low or high performers depending upon their market growth rate and relative market share. It is a very useful tool to identify the product line of an organization.
2.
As per my analysis, the strategies should be implemented like -
I> Try to make good relationship with other big companies and a good presence in the business area.
II> Make a good relationship with employees and fulfill their expectations to gain more reputation.
III> Make a product which will be compatible with any company software
IV> Take a time to build a new technology. It will help to explore the market with previous technology.
V> Try to make some free music downloadable option in iTunes music store.
3.
Contingency plans:-
FOR COMPANY:
Lowering the cost of products and maintaining the same quality standards
Can form joint – ventures
Knowledge Management
Number of retail stores for easy access
Continuous innovation to expand
FOR OTHERS:
Does not compromise on price for the quality
Choose the products based on individual needs
Be unique and different