Problem 8-9 Location Score Factor (100 points each) Weight .15 . 20 Convenience
ID: 350178 • Letter: P
Question
Problem 8-9 Location Score Factor (100 points each) Weight .15 . 20 Convenience Parking facilities Display area Shopper traffic Operating costs Neighborhood 8 4 82 90 84 92 80 76 78 96 89 93 80 96 96 96 87 85 27 .10 10 1.00 a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) Location Composite Score b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite scoreExplanation / Answer
Problem 8-9
a) The composite score for a location is calculated as the sum of the product of the factor score and their respective weights for the particular location. So using this formula the composite score for each location are
= 12.6+16.4+16.2+22.68+9.2+8.0
= 85.08
= 11.4+15.6+17.28+24.03+9.3+8.8
= 86.41
= 12+19.2+17.28+25.92+8.7+8.5
= 91.60
b) So on the basis of composite score location C should be chosen as it has the highest composite score.