Mktg305 Marketing Principles Group Project Assignment Mktg 305 Group Project Cas
ID: 350288 • Letter: M
Question
Mktg305 Marketing Principles Group Project Assignment Mktg 305 Group Project Case Winter 2018 Mini Marketing Plan CSU San Bernardino Campus or Palm Desert Campus (NEW) Charity Event 4 5 5 2 Saturday June 2nd 2018 or Sunday June 3rd 2018 Guidelines 6-10 single spaced pages 12 point font Outline format-many headings and bullets 9 o Follow the sample outline provided you can provide additional headings Provide a minimum of 5 references Make sure content is clear and paper is visually pleasing. with bullets (no large paragraphs) Many products/services are associated with charities because those are the same people who purchase and consume their products. Consumer interests change along with the types of products they purchase with each generation having different interests, challenges, and technologies. The millenniums are the next philanthropy market
Explanation / Answer
Target Market
A. Geographic
Area - San Bernardino Country and Neighborhood
Population - 30,000 and upwards
Language -English
Region - Urban and Semi-Urban
B. Psychographic
Personality
Lifestyle - Modern and Trendy. Tech-savvy generation.
Attitude - Values others like elders, poor, animals etc. Need to have a social angle. Benevolent and altruistic attitude.
Intrest and Opinions - Outgoing and have belief in such events as worthy.
C. Demographic
Age - 16 +
Gender - Male, Female, and Others
Education - High School and Above
Life Stage - Young Singles (Non-married)
Occupation - Students
Social Status - Middle to Upper
D. Purchase Behavior
Dissonance-reducing = This ensures high involvement
Loyalty towards the cause
E. Communication Style
Informative, Fun, and Reassuring
This style suggests that the message captures the attention and as well move the audience.
Final Recommendations
Message - We will deliver the fun as well as the charity cause with you as the center. Make this day the best of your life by changing lives of others with joy.
Media
Print - Posters, adv in newspaper and banners
Broadcast - radio
Outdoor adv - Wall Writings and Hoardings
Internet
Promotions
Personal Selling, Public Relation, and Direct Marketing
Conclusions
To make this event reachable and sellable we will use the modern and economical mix of print and internet media and approach the segmented audience as highlighted above with fun and informative messages. Today's generation is tech-savvy and more altruistic if approached in the right away. We will try to hit their emotions with this type of promotions and targeting.