Please help and explain Discussion 3 Using Brackets as a marketing tool As we be
ID: 350522 • Letter: P
Question
Please help and explain
Discussion 3 Using Brackets as a marketing tool As we begin College Basketballs March Madness/Final Four, bracket contests to pick the winner are plentiful. A bracket lists items, people and teams etc competing against each other in rounds with the winner of each round advancing on to more competition. Winners in the previous rounds compete against each other until a final winner emerges. It takes knowledge and luck to predict the winner of the initial bracket. Choices are made at the beginning of the bracket and cannot be changed during the competition. The Hallmark Channel is even competing with March Madness using a pick the favorite Hallmark Christmas Movie Bracket Contest. After reviewing the posted materials answer the questions: . How can these bracket contest be used as marketing tools? 2. How do bracket contests affect customer engagement? 3. Give your opinion useful tool or just a fun game to play? A useful tool generates brand loyalty and may increase sales.Explanation / Answer
Bracket contest is a great marketing tool. Bracket contest is used to invite visitors and customers to participate in the contest by filling out entry forms to predict the champion. This entry form is a rich repository of data collection. Customer information such as email, phone number, date of birth can be collected and used for effectively market the products/services. Millions of viewers gather to watch the tournament and this is the perfect time to promote your product or service. Customer engagement is a means through which a business builds its relationship with their customers to foster brand loyalty and awareness. Bracket contest invites many visitors and this increases brand awareness of the product or service. The existing customers buy the product or service as they have an overall satisfying customer experience. This increases customer loyalty. During a bracket contest, a highly engaged customer promotes more, buy more and demonstrate a higher degree of loyalty than other customers. Pick a lot is a fun game to generate brand loyalty and increase sales. Pick a lot is choosing a person by lot. Through this method, customer information such as name, age, date of birth, email address, phone numbers etc can be got to use as marketing tools to market the products or services. When an existing customer is selected for any reward, brand loyalty increases. When a new customer is selected and awarded any gift, the company builds its new customer base.