Discussion Question 13/ The Diversity Challenge 341 Part Six Video Case Cirque d
ID: 351065 • Letter: D
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Discussion Question 13/ The Diversity Challenge 341 Part Six Video Case Cirque du Soleil: A Truly Global Workforce In 1984, Guy Laliberté left his home in Canada to make his way across Europe as a circus performer. There he and other artists entertained in the street. The troupe was called Cirque du Soleil-circus of the sun. It started with a simple dream: a group of young artists getting together to entertain audiences, see the world, and have fun doing it. Laliberté and company quickly found that their entertainment form without words-stilt-walking, juggling, music, and fire-breathing-transcended all barriers of language and culture. Though he understood that an entertainer cou bring the exotic to every corner of the world, Laliberté did not envision the scope to which his Cirque du Soleil would succeed. Today, Cirque performs five permanent shows-four in Las Vegas and one in Walt Disney World-and five traveling shows (19 total). In 25-plus years of live performances, over 50 million people have seen a Cirque show. Despite a long-term decline in the circus industry. Cirque revenue steadily since its beginning. Growth plans include additional tours in Asia and permanent shows in New York, Tokyo, and London. que du Soleil is a family of more than 4,000 individuals. Each of Cirque's employ ces is encouraged to contribute to the group. This input has resulted in rich, deep ormances and expansion into alternative media outlets such as music, books, television, film, Web sites, and merchandising. The company's diversity assures thiat every show reflects many different cultural influences. Different markets will have an exotic experience at a Cirque show, regardless of which show is playing where. Cirque does target specific markets with products designed to engage a particular au- dience. Yet Cirque has little need to adapt its product to new markets; the product is already a blend of global influences. The result is a presentation of acrobatic arts and Cirque du Soleil's commitment to excellence and innovation transcends cultural dif- ferences and the limits of many moderm media. Its intense popularity has made Cirque both the global standard of live entertainment and the place for talented individuals from around the world to perfect their talents. The extent of the diversity, however, does pose a host of unique challenges. Every employee must be well-versed in various forms and styles. To foster cultural enrichment, Cirque purchases and shares a large collection of art with employees and gives them tickets to different events and shows. The performers work in the most grueling and intimate situations, with their lives depending on one another. The astounding spectacles they achieve on stage result from hours of planning, practice, and painstaking attention to detail among artists from diverse cultures who speak 25 different languages. Sensitivity, compromisc, and hunger for new experiences are prerequisites for success at Cirque. The organiza- tion has learned the art of sensitivity and compromise in its recruiting. Cirque du Soleil has had a presence in the Olympics for a decade. It works closely with coaches and teams to help athletes consider a career with Cirque after their competitive years are over, rather than luring talent away from countries that have made huge invest- ments in athletes. This practice has given Cirque a huge advantage in the athletic com- munity, a source of great talent from all over the globe. performer. Now that Cirque du Soleil has achieved an international presence and incredible success-the group earned over S1 billion in annual gross revenue in 2011-it has chosen to help at-risk youth, especially street kids. Cirque allocates Ipercent of its revenues to outreach programs targeting youth in difficulty, regardless of the location in the world. Laliberté understands that to be successful in a world Laliberté has not forgotten his humble market, one must be a committed and sensitive neighbor. Cirque's Montreal head quarters is the center of an urban revitalization project that the company sponsors Community participation and outreach bring international goodwill and help Cinque du Soleil prevent many of the difficulties global brands often face when spanning culturesExplanation / Answer
Cirque du Soleil is quite successful in the entire world mainly due to the fact that this circus is entirely distinguished from the common and usual circus which mainly features the Clown with jokes and acrobats of other trained animals. In case of Cirque du Soleil, the circus features the theater, a proper blend of music, dance and acrobatics with the help of a colossal and emotional imaginative
As we know that each country has a unique culture and each appearance of Cirque du Soleil in every nation is completely different from other country in order to represent the uniqueness of that specific nation and this really helps in boosting the audience appeal and thus it is not a common and usual witty and acrobatic show but Cirque du Soleil is involved in exhibiting something more unique, substantial and imaginative. This concept can also be adopted by the Multidomestic company which tries to adopt the unique feature and characteristics of each country.
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