10. A positive customer surplus occurs when the customer 5 points is willing to
ID: 351286 • Letter: 1
Question
10. A positive customer surplus occurs when the customer 5 points is willing to pay more for a product than the current market price. O True False Multiple Choice 10 Questions/5 points each for a total of 50 points 1. When comparing forecasting existing products with new 5 points products, which statement is the most accurate? New product forecasts use history, while existing product forecasts are based on assumptions. O The goal of a new product forecast is meaningfulness, while accuracy is the goal of an existing product forecast O Existing product forecasts are based on contingencies, while new product forecasts are based on certainties. New product forecasts attempt to identify a point, while existing product forecasts identify a range. O New product forecasts use statistical methods, while existing product forecasts are based solely on judgement.Explanation / Answer
10. True
As, customer surplus refers to an economic measure of customer benefit, which is calculated on the basis that customers are willing to pay for a good or service related to its market price. While, a positive customer surplus refers to a situation when the customer is willing to pay more than the current price of the product.
1. The goal of a new product forecast is meaningfulness, while accuracy is the goal of an existing product forecast is the statement out of all the given options which is most accurate.