Please Help Watch the video clipp \"Innovation Capabilities: How Procter & Gambl
ID: 355842 • Letter: P
Question
Please Help
Watch the video clipp "Innovation Capabilities: How Procter & Gamble Built a New Growth Factory" and answer the following questions:
LINK PROVIDED https://www.youtube.com/watch?v=tIL4zbdLSoM
1-What categories did P & G create?
2-What happened to growth at P & G in 2000? Why?
3-What was their success rate for meeting their growth goals?
4-What is a growth factory?
5-What raw materials are necessary for a growth factory?
6-Has their revamped innovation process been successful? What is their success rate for meeting their growth goals now?
Explanation / Answer
1-What categories did P & G create?
Commercial disposable diaper
Toothpaste that contained flora
Synthetic laundry detergent
2-What happened to growth at P & G in 2000? Why?
They lost their way from innovation and lost their focus. An internal analysis indicated that only 15% of projects were meeting their intended growth goals. 85% of the projects were failing to meet their goals.
3-What was their success rate for meeting their growth goals?
50%
4-What is a growth factory?
When large organizations discover shortfall in their ability to increase innovation, they act on it. This is followed by a set of good industry practices, self assessment questions, which form a framework to create sustainable innovation.
5-What raw materials are necessary for a growth factory?
The key ingredients for a growth factory are “:
6-Has their revamped innovation process been successful? What is their success rate for meeting their growth goals now?
Yes. Their success rate moved from 15% to 50%.