Pls explain L’Oréal strengths 1.... 2.... 3... 4.... the reélection. It was retw
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Question
Pls explain L’Oréal strengths 1.... 2.... 3... 4....the reélection. It was retweeted almost 1 million times. Marketing >> L'Oréal - Ueek S Excellence Much of the company's earty international expansion is credited to Sir Lindsay Owen-Jones, who transformed L'Oréal from a small French business into an international cosmetics phenomenon with strategic vision and precise When it comes to globalizing beauty, no one does it brand management. During his almost 20 years as CEO better than L'Oréal. The company was founded in Paris and chairman, Owen-Jones divested weak brands, in- more than 100 years ago by a young chemist, Eugene vested heavily in product innovation, acquired ethnically Schueller, who sold his patented hair dyes to local diverse brands, and expanded into markets no one had hairdressers and salons. By the 1930s, Schueller had dreamed of, including China, South America, and the former nvented beauty products like suntan oil and the first Soviet Union. His quest was to achieve diversity and "meet mass-marketed shampoo. Today, the company has the needs of men and women around the globe, and make evolved into the world's largest beauty and cosmetics beauty products available to as many people as possible. company, with distribution in 130 countries, 27 global Today, L'Oréal focuses on five areas of beauty ex pertise: skin care, hair care, makoup, hair coloring, brands, and more than $30.8 billion in sales.
Explanation / Answer
Strenghts of L'Oreal :
Largest Beauty/ Cosmetics company – Without a doubt, L’oreal is the largest Beauty and cosmetics company in the world. Where other companies have a product line concentrating on cosmetics and personal care, L’oreal as a company is completely focused on Beauty products, which is the reason for the phenomenal success of the company in this sector.
Continous R & D – When it concerns beauty and cosmetics, then only pure manufacturing is not the way to go. You have to involve Dematology, cosmetology, skin care, hair care, sun protection and various sciences into it. The affect of a cream under hot and cold conditions can be very different. Hence, there are continous R&D experiments going on at L’oreal to ensure the safety of their consumers and also to keep trying for new products.
Fantastic product and brand portfolio – The product lines within the brands of L’oreal are all one ace after the other. Where Garnier is focused towards stronger hair and personal care, Maybelling is focused towards beautification. And both of them are excellent names in what they do. L’oreal has ensured that each brand, as it is established, keeps the focus on its core strength.
High quality of products – A brand image is established only after the consumer purchases the brand and is happy with the quality of the products and then repurchases the same brand again and again. There are die hard fans of L’oreal Paris, Maybelling, Garnier, L’oreal Luxe brands, Body shops and the various other brands of l’oreal. As long as it is a L’oreal brand, you can be rest assured that the quality will be amazing and it will be tried and tested.
Strong integrated marketing communications – Each brand in the portfolio of L’oreal is known for its integrated marketing communications. Not only are these brands famous for their Above the line marketing campaigns, but they are very good in their point of purchase marketing as well.
Really good stars in the brand portfolio – Maybelline, Garnier and L’oreal Paris are three Stars (and can also be counted as cash cows) in the brand portfolio of L’oreal. These brands contribute a lot to the bottom line of L’oreal and help the other brands in surviving and thriving. With the profit from these brands, L’oreal is able to invest and get further growth in its other products and brands.
Widespread Distribution – Because the brand is present in 130 countries, there is widespread distribution leading to economies of scale and the sharing of fixed expenses like warehouses, factories and others. Thus, the costing of the products is also controlled.