Can you please give me 2 questions based on this topic which I can asked during
ID: 359199 • Letter: C
Question
Can you please give me 2 questions based on this topic which I can asked during the presentation?
Ford World Car(s)
• What is a World Car
• Ford’s Vision
• Ford attempts to create a world car
• Conclusion
What is a world car
• An automobile designed to suit the needs of
global automotive markets with minimal
changes.
- Very difficult to become successful
- Only the Beetle and the Corolla had success
Ford Model T
• Built in 1908
• First affordable automobile
• Considered the first world car
Fords Vision
• Produce a single care that will find buyers
everywhere
• Believed that consumer tastes had converged
• Wanted to have one car that sold like
McDonald’s one menu
Purpose of World Car
• To cut cost in development of automobile
• To standardize parts globally
• Use savings to deliver a great product and
provide excellent quality
Consumer Demand
• According to Ford Consumer taste has
converged and they believe a single car would
sell globally
• Economy cars are consider universal since fuel
prices varies across the world.
Ford Attempts
• 1981 Escort
• Locations (Europe and the United States)
• Viewed as one of the biggest failure attempts
• Only a few parts in
common
Ford Attempts (Continue)
• 1993 Ford Mercury and Ford Contour
• Location United States and Europe
• Cost $6 Billion and took 6 years to developed
• Not as successfully globally as they hope
• Biggest new car
Investment ever
Ford Attempts (Continue)
• 1998 Ford Focus
• Spent $2 million to develop
• Changed management structure
• Was not successful
Ford Attempts
• 2011 Third Generation Focus
• Best selling car 2012
• Finally got it right and this car was successful
globally
References
• Ryan D. (2017 February 24). 8 Ways
Consumers Tastes Are Changing. U.S. News.
Retrieved September 30, 2017, from
https//money.usnews.com.
• Richard S. (1993, September 27). Ford Sets Its
Sights on a “Word Car”. NY Times. Retrieved
October 29, 2017, from
https//www.nytimes.com.
Explanation / Answer
Answwer - We need to provide 2 questions which can be asked during the presentation, as mentioned in the question. Hence please find below two potential questions that can be asked for this topic during the presentation.
Question 1- Can we design a basic world car , in which features can be added to meets the geographical needs/requirements of Europe, Asia, US, Africa, Australia separately ?
Question 2 - Is the world car idea is feasible looking at the complexities in the world ?