Create an Industry Matrix featuring Ford Motor and two competitors. Use five Key
ID: 359897 • Letter: C
Question
Create an Industry Matrix featuring Ford Motor and two competitors. Use five Key Success Factors, one of which should be low cost. Use the attached table.
Key Success Factors
Weight
Ford Rating
Ford Weighted
Score
XXX
Rating
XXX Weighted
Score
XXX
Rating
XXX Weighted
Score
Performance
Reliability
Maintenace Cost
Innovation
Low Price
Totals :
Key Success Factors
Weight
Ford Rating
Ford Weighted
Score
XXX
Rating
XXX Weighted
Score
XXX
Rating
XXX Weighted
Score
Performance
Reliability
Maintenace Cost
Innovation
Low Price
Totals :
Explanation / Answer
Key Success Factors
Weight
Ford Rating
Ford Weighted
Score
Hyundai
Rating
Hyundai Weighted
Score
Honda
Rating
Honda Weighted
Score
Performance
.20
8
1.6
7
1.4
9
1.8
Reliability
.20
9
1.8
6
1.2
9
1.8
Maintenace Cost
.20
7
1.4
8
1.6
6
1.2
Innovation
.20
7
1.4
4
0.8
8
1.6
Low Price
.20
6
1.2
9
1.8
7
1.4
Totals :
1.00
37
7.4
34
6.8
39
7.8
Key Success Factors
Weight
Ford Rating
Ford Weighted
Score
Hyundai
Rating
Hyundai Weighted
Score
Honda
Rating
Honda Weighted
Score
Performance
.20
8
1.6
7
1.4
9
1.8
Reliability
.20
9
1.8
6
1.2
9
1.8
Maintenace Cost
.20
7
1.4
8
1.6
6
1.2
Innovation
.20
7
1.4
4
0.8
8
1.6
Low Price
.20
6
1.2
9
1.8
7
1.4
Totals :
1.00
37
7.4
34
6.8
39
7.8