c. real self-image d. personality QUESTION 8 Which of the following statements i

Question

c. real self-image d. personality QUESTION 8 Which of the following statements is true of postpurchase behavior? 0 a. Communication with consumers does not help in reducing cognitive dissonance. Ob. Consumers expect certain outcomes from a product after making a purchase. O c. Marketers encourage customers to have doubts even after they purchase a product Od. Consumers tend to increase dissonance by justifying their purchase decision. QUESTION 9 The manager of TruColor Printers Inc. has purchased a sophisticated printing press for SI milion about the printing press? O a. It will depreciate over its useful life. Ob. It will undergo processing before it is used. O c. It will be charged as an expense in the year it is bought.

Explanation / Answer

8. b. COnsumers definitely expect some outcome from the purchased product.

9. a. The product will depreciate over its useful life. Other options have apossibility of not being true.

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