The scenario: You are the manger and owner of a computer retail store located ne
ID: 360911 • Letter: T
Question
The scenario: You are the manger and owner of a computer retail store located near a local university campus (give the store and university any names you want). You have sold fewer PCs in recent years due to the strong demand for Macs among university students. Due to this, you decide to write a communication to reach all student housing units. Your goal is to encourage students to purchase PCs at your store. You can do online research to help you contrast PCs with Macs and identify pricing and benefit levels. In the communication, attempt to show students the advantages of PCs compared to Macs and get them to take specific steps to learn more about them and potentially purchase a PC at your store (call to action). You decide on what is the best communication channel to use to reach these students and why. Follow the guidelines and components for persuasive messages in “Chapter 10: Persuasive Messages” in the textbook and PPTs. Pay particular attention to the “External Messages” and “Mass Sales Messages” sections of this chapter as they provide some examples and techniques that you may want to incorporate into this assignment.
Follow the 3 Step Process Below:
Part 1: Plan • Do research to understand the differences between Macs and PC. • Determine which facts and information would be most persuasive and likely to appeal to your audience • Determine your complete message. • Incorporate appropriately the components of persuasive messages (summarized at end of chapter/p. 327). • Create a correctly formatted (typed) outline that divides the necessary information into paragraphs.
Part 2: Write • Write the email. MAX word count = 250. • Don’t forget to put your information in the format of your chosen communication channel (i.e. for an email, include to/from, subject line, email signature, introduction, main persuasive arguments, concluding statement with a call to action). • Create your communication so that it has high skim value and easy navigational design.
Part 3: Revise • Proofread your first draft for grammar, spelling, and punctuation. • Edit for clarity and conciseness. • Ensure you are communicating information in a persuasive manner and incorporating a call to action.
Your assignment will be graded on: 1) Planning 2) Organization 2) Grammar and Style 3) Content
Explanation / Answer
Part 1:
Upon research I found out that there are certain benefits of using a PC over Mac. Given below are the factors which can be used in the email to send the mass message encouraging students to buy PC over Mac as the sales of PCs are ever declining.
Part 2:
To,
Students
XYZ University
Subject: PCs’ make a good friend
Dear All,
Laptops today have become a necessity. Gone are days when notes were taken down in notebooks and computers were only used to learn programming languages and for official work. Laptops today are a part of the curriculum and for effective learning, it is necessary to choose a good laptop.
Owing a Mac these days has become a trend but do you know that PC is better than Mac in many ways? PCs are more cost effective with all the university loans one does not want to shell huge sums of money on laptop. Along with the cost effectiveness PCs are way more customizable as compared to a Mac. This gives leverage to students interested in programming and gamming. Hardware of PCs a flexible and can upgraded with minimum cost. Unfortunately, these all benefits are overlooked by students while deciding to choose a laptop.
A laptop is probably one’s best friend during the course university. It is important to choose one based on benefits and values than on the glitter it has on the surface. I hope the information provided here would have shed some light on the PCs benefits. I request you to keep all this in mind while deciding on your best friend, in future.
Regards,
Jimmy Govlar
Owner: The Computer Store