Form into teams and devise a campaign for a brand using one of the seven adverti
ID: 361378 • Letter: F
Question
Form into teams and devise a campaign for a brand using one of the seven advertising objectives discussed in the chapter (increase awareness, change consumers’ beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, increase sales). What messages and themes did you use to achieve your objective? How did the advertising objective guide the planning process for your group? Present your idea to the class and let others judge the ad’s effectiveness as it relates to your chosen objective.
Working in the same teams, identify potential placement and promotional opportunities that could be part of the media plan for a Monster.com campaign.
Explanation / Answer
For a brand as Monser dot com which provides the Job Placement services and others we can definitely use one the seven objectives for campaign is increase awareness.
Increasing awareness will be first to educate people about the products and services offered by Monster to its customers and how it can help them effectively meet their objective.
Todays generation is tech savvy and using mobile and laptops on regular basis to access internet. To create awareness, we neeed to create attractive banners for online advertisement for website and mobile applications. It will have quick reachability and instant clicks on advertisemenet will generate the new customer for the company.
Once advertising obective is decided, it will provide the blueprint for the group to prepare their strategy along with it and finalize the processes.
Now in Media there are plenty of opportunity available on online media where you can buy some real estate based on your criterias and target audience through google Adsense. News papers, Magazines, Pamplet Distribution, etc are the offline medium through which you can plan to reach the audience as well and meet your objective of increase awareness about the brand, its products and services.