Include the following: Identify and describe the organization you are evaluating
ID: 361979 • Letter: I
Question
Include the following:
Identify and describe the organization you are evaluating. Provide an overview of the industry within which the organization operates.
Identify the environmental and organizational pressures currently driving organizational change in your field or industry. Explain the origin or reason for these pressures, and explain how they directly affect the viability of your organization.
Predict what type of organizational changes (first-order/second-order) these pressures may cause within the organization.
Provide support for your analysis and prediction.
Explanation / Answer
i have chose ITC- one of the largest conglomerate firm of India. they are in many businessess like tobacco products, hotels, FMCG, garments, stationary, food and beverages, super markets, personnel care and many. it is operaing in FMCG industry where few players are dominating the industry, each one have their own share in the market.
now the industry is experiencing huge changes because of many factors. one of the change is introducing quality products with low cost. PATANJALI is the player who is leading Indian FMCG market with low cost and high quality items. it is capturing market slowly and many of the FMCG firms are losing their market share to Patanjali. hence ITC should concentrate on these and take measures. and the one is, they can open exclusive ITC stores in India. they have good supply chain, loyal customers, good repurtation in the market, ground level market and sales people. it helps it to retain its customers and can gain new customers too. other wise the huge competiton kills many of the brands in market. and government is taking initiations for tobacco free nation. if tobacco banned in India, ITC becomes much weaker. because till today, majority of the profits are from tobacco products only. the remaining branches are running with break even or losses only.
there are no specific and particular areas only to change, it must be foucs on all areas where is a scope to change and perform it. in the areas of technology for maintaining stocks and supply chain, maintaining own stores, introducing low cost products, and so on.