Consolidated Metal Works Comment on the current mission statement. Does it provi
ID: 362858 • Letter: C
Question
Consolidated Metal Works
Comment on the current mission statement. Does it provide the strategic direction necessary for success for this company?
How can the mission statement be improved? Suggest a better statement of mission, vision, and guiding principles. Our mission at CMW is to improve the return on investment. We can accomplish this by changing attitudes and incorporating a quality/team envi- ronment. This will improve the quality of our products, enhance our productivity (which in turn ceed in meeting the new strategy? Consolidated Metal Works Metal Works (CMW) was founded in mid-1940s by Donald Chalmer in a 3,000- oot building with nine people as a small fam- ed parts. In the 1960s, as business grew, the company expanded its facilities and its capability to develop its own tooling tterns, eventually moving into a 40,000-square-foot lidated Conso will allow us to quote competitive prices), and elevate our service and response level to our cus- tomers. There are several factors which make positive change imperative. The standards for competitive levels of quality and service are becoming more demand- ing. The emergence of the World Market" has brought on new challenges. We are in a low building. growth, mature market. In order for CMW to However, as technology advanced, small family businesses like CMW met stiff competition. To survive, the company knew it had to listen more to its custo- mers. From surveys and focus groups, the firm improve return on investment, we must develop a strategy to improve quality and responsiveness i all areas of the company. We need to have all
Explanation / Answer
Mission statement:
The mission statement of CMW is “Improve the return on investment”
According to me, I do not feel that mission statement of CMW is strategically right. Reason below:
1. Value: An effective mission statement should have a value to customer inculcated in it.CMW's mission statement has concentrated only on the companies benefit and not looked into the customers value part of it.
2. Positioning: A good mission statement should position what the company does as business.But CMW has not mentioned what is the company into.
3. Direct statement: CMW have directly stated that the company's interest is only to increase the return on investment which projects negatively in the customer's mind
4. Consumers and employees : CMW has not touched the consumers and employees part in the organisation
2.
Steps to improve the mission statement:
the mission statement has to be re looked for improvement.
emphasize has to be given on target customers and employees values
the organisations purpose of existence has to be mentioned
a strategic positioning on where the company wants to move towards has to be mentioned.
finally it can talk about the financial aspects.
3.
Statement of Mission:
“To produce and provide custom machined parts and connect with our valid customer emphasising on quality and services, thereby improving of financial stability”
Statement of Vision:
“to be a leader in machined parts industry with our excellent quality and service”