Marketing 301: Find Subaru advertisement on YouTube. Select the one you like the
ID: 362876 • Letter: M
Question
Marketing 301: Find Subaru advertisement on YouTube. Select the one you like the most. Post the link in your paper with a brief description of the ad itself. Answer these questions.
1, Why did you select this ad?
2. What communication objective (s) did it attempt to convey?
3. Who were the target audience?
4. What type of appeal did it use?
5. Do you think the ad is effective in reaching its target audience and its intended objective? Why or why not?
6. Can you describe a few additional examples of other promotional tools used by Subaru.
Explanation / Answer
The Ad is titled as “Subaru Dog Commercial - funny commercials!”, selected for the discussion as mentioned in the problem. The ad is reflecting a canine with a family who cares for other canines also. It gives a message that the driving should be done with love and care, not for your family only, but also for others on the road and Subaru cars help you to do it.
1.
This ad is selected on the basis of neatness in the ad, clarity and preciseness in the message conveyed to the target audience with touching behavior between the canine pair on the front seats. It not only attracts the audience with a smile on face (An important parameter for the consumer’s response), but also builds a positive value proposition among the people.
2.
The communication objective is to impart knowledge and build preferences towards the brand as it creates value and modify attitude towards the driving. It wants to convey the safe driving with love and care builds a society and Subaru cars support it to be done. Further, the car is god for the family that encourages driving with care.
3.
Target audience were the young family and or a family with children so that they can enjoy the safe driving.
4.
It uses emotional appeal. Out of the emotional appeal, it is the social appeal towards the target audience.
5.
It will achieve the objective of communicating the message to the target audience, because it makes people learn from the behavior of canine and these characters exhibit a lot without speaking a single word. People learn more by observing other, rather getting dictations in the class. The ad also reflects the same and achieve with small, neat and precise communication.
Pl. repost other unanswered questions for their proper answers.
Reference:
Subaru Dog Commercial - funny commercials! Retrieved from: youtube.com
Full web-link cannot be given due to the answering board guidelines!