I. Kelsey was watching an episode of The Walking Dead when the program was inter
ID: 362905 • Letter: I
Question
I. Kelsey was watching an episode of The Walking Dead when the program was interrupted for a commercia for the Kia Soul. We can only say for sure that Kelsey the ad. e. was involved in a. comprehended b. paid attention to was motivated by c. was exposed to d. Ashley wanted to surprise her fiance with a special dinner so she made reservations at a new restaurant i Columbus that she learned about from her friends in social media. This is an example of marketing stimu from -2. sources c. retention focused a. marketing b. influencer motivatedd. secondary level e. non-marketing 3. The greatest exposure in stores is a. from eye level to the forehead. b. c. d. e. surprisingly, down at the ankle level because shoppers most often look down. on the right side of the store. on the left side of the store. from waist level to eye level. 4. Attention is best thought of as the process by which an individual a. stimulates memory b. categorizes emotional stimuli to high and low effort activities. c. categorizes schemas d. allocates part of his or her mental activity to a stimulus. e. decreases the rate of nonretrieval. Attention is selective, and is limited. can be divided can be duplicated c. is hard to recall d. is emotional e. is affective a. b.Explanation / Answer
Q1) Answer is Kelsey b) was exposed to the ad.
As the advertisement comes in between the program which Kelsey was watching, she is just exposed to the ad.
Q2) Answer is b) influencer motivated
As her decision was based on what she learnt from friends on social media, it is influencer motivated.
Q3) Answer is e) from waist level to eye level
A typical exposure in stores will stay till waist level as customer doesn't normally bend to look at the products unless and until required.
Q4) Answer is d) allocates part of his or her mental activity to a stimulus
Attention is to allocate a part of focus or mental activity to a stimulus
Q5) Attention is selective, a) can be divided, and is limited