Case study 1: RUNNING THE BUSINESS FROM THE PALM OF YOUR HAND Can you run your c
ID: 363143 • Letter: C
Question
Case study 1: RUNNING THE BUSINESS FROM THE PALM OF YOUR HAND Can you run your company from the palm of your hand? Perhaps not entirely, but there are many functions today that can be performed using an iPhone, iPad, BlackBerry, or other mobile handheld device. The BlackBerry used to be the favorite mobile handheld for business because it was optimized for e-mail and messaging, with strong security and tools for accessing internal corporate systems. Now that's changing Companies large and small are starting to deploy Apple's iPhone and iPad as well as Android mobile devices to conduct more of their work They are enhancing their security systems so that mobile users can remotely accessing proprietary corporate resources with confidence For some, these handhelds have become indispensable. Eric Jackson is a champion kayaker who spends half of cach year following competitions and events throughout North America He's also president of Jackson Kayak, the leading whitewater kayak manufacturer. It's essential that he participate in athletic events, monitor industry trends in the field, and meet directly with dealers and customers. Jackson's strong customer focus has helped the company expand successfully worldwide, with distributors on six continents. With the iPhone and iPad, Jackson claims he can run the entire 120-person company from afar Jackson's Wi-Fi-equipped RV (Recreational Vehicle) connects wirelessly to the company headquarters in Sparta, Tennessee. When Jackson's not on Wi-Fi, he uses his iPad 3G cellular connection. The iPad gives him instant access to his entire operation, so he can analyze customer data, refresh Web site content, or approve new designs. Jackson's iPad includes calendars, e-mail, contact management, and the ability to create and edit documents spreadsheets, and presentations -all the tools this executive needs to communicate with the home office, dealers, and customers 1. According to the text, what are the actual business benefits of the mobile devices? Find other examples that show the usefulness of the mobile devices to business managersExplanation / Answer
1.
According to the text, there are a lot of benefits of using mobile for the business process. There are different functions that are performed using iPhone, iPad, and Blackberry in business. From an email to messaging all works related to business purpose are performed seamlessly with a better security system. The companies are moving towards different mobile technologies to make their work more effectively, they are more trending towards the mobile devices for performing their business works and to maintain good corporate relations.
As an example, a champion Eric Jackson spends a full year at competitions in North America. He is also the president of a leading whitewater manufacturing company called Jackson Kayak. Both the way he keeps his balance of work, as he is an athlete, participates in several events and also keeps a close eye in his business to focus on customer satisfaction so as to increase the business globally. Using an iPhone and iPad, Jackson manages to control 120-person Company from any point. With just a mobile phone connected with a Wi-Fi to his company headquarter, he manages to access customer data, access and responds various email, approve latest designs, perform editing works of documents also he manages to give schedule presentations with just only a mobile phone with 3G cellular connectivity when he remains outside. These are the benefits of the business which can be received by using the mobile device.
2.
The usefulness of mobile devices to business managers is quite important for their business activities. When a business consisting of a direct client interaction it is mandated that not to lose a single client for the betterment of the business. So the managers are always getting ready and active in mobile phones when they are outside the office area or at other places except at office. The client can contact the managers directly to get any work from them through email or any mode of messaging at any time. So the managers are required to respond them at that moment, as the need of the work to fulfill can be urgent by the client. So the managers are always active with a good internet connection in their mobile so that all business meets like conferencing and other valuable business dealings can be taken place very easily and to make good client relation in the business which is the prime requirement.