Marketing 301 : From the following Subaru advertisements on YouTube choose one a
ID: 363704 • Letter: M
Question
Marketing 301: From the following Subaru advertisements on YouTube choose one and first write a brief description of the ad itself and then answer the following questions below. Please specify which advertisement is being used.
Links: 1) https://www.youtube.com/watch?v=C0WXrXWTgJk 2) https://www.youtube.com/watch?v=pTlN-P2OUwI 3) https://www.youtube.com/watch?v=tf3D2_LPxKs
1, Why did you select this ad?
2. What communication objective (s) did it attempt to convey?
3. Who were the target audience?
4. What type of appeal did it use?
5. Do you think the ad is effective in reaching its target audience and its intended objective? Why or why not?
6. Perform additional research and bring to class for submission examples of other promotional tools used by Subaru.
Explanation / Answer
I select the third ad link which is - dogs go camping, which shows that they are having fun, they are safe in the car and that they approve of this car
1. I selected this ad because it attracts a few set of consumers - who are dog lovers, who likes to go on camping trips and who likes being secured. None of the other ads can capture attention of these many sets of consumers
2. The communication objective is that you can go out for camping trips, long drives on this car. It is safe in all the respects, there are safety features in the car and that it is tested and approved(adding dog approved is just a fun element)
3. Target audience would be all the dog lovers, the young generation who likes going out on long drives and camping and ones who wants safety features in the car
4. Clearly, Love is the appeal used in this ad and using dogs is the perfect way to depict love.
5. Yes, it would be effective in reaching its target audience. There is fun element involved in the ad. Something unusual(dogs driving the car) is shown, which would make people watch the ad atleast once. The appeal of love is very clearly communicated in the ad. Finally, the vibe of relaxing, having fun and feeling of being secured would definitely connect to the consumers.