Assignment 3: Harley-Davidson: Business Overview Harley-Davidson: Business Overv
ID: 365720 • Letter: A
Question
Assignment 3: Harley-Davidson: Business Overview
Harley-Davidson: Business Overview for New Planning Team Members
As a member of Harley-Davidson's strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled "Harley-Davidson Today: A Brief Overview of the Business" to orient members who have been newly added to the strategic planning team.
The PowerPoint presentation should include at a minimum the following:
The CEO's vision and overview of 2009 performance
The organizational structure and management team
A brief description of each of the brands/business units and the products and services offered
Key corporate goals and objectives such as new products, new markets, and new customers
Total Revenues in 2009 and Net Profit in 2009
Explanation / Answer
Slide 1:Vision and overview of 2009 performance
The CEO, Matthew S Levatich of HArley Davidson helped formulate the below as vision statement:
“Transform anticipations and dreams of our consumers into reality”.
Performance:
Slide 2: organizational structure and management team
Board of Directors of Harley-Davidson:
Matthew S. Levatich (CEO and President.
Richard I. Beattie (CEO and President)
Joanne M. Bischmann (Vice President, Communications)
Tonit M. Calaway (Vice President, Human Resources)
The organizational structure was divided into below factors:
The Leadership and Strategy council was expected to play a vital role in all of the above functions.
Slide 3- Brands
Harley-branded motorcycles fall into one of six model families:
Touring,
Softail,
Dyna,
Sportster,
Vrod and
Street.
These model families are distinguished by the frame, engine, suspension, and other characteristics.
Slide 4: Goals
New consumers (or Target Market): independent and strong women of age eighteen to fifty four, the riders who ride for the first time, employed person are the target consumers.
New Product: Harley-Davidson ahs commenced the novel “Dynojet Power Vision” for its motorcycles. It is a quickest flash tuning equipment.
Slide 5: Net Profit and Revenues in 2009