Assume that your local university or local high school (your choice) has had dif
ID: 366057 • Letter: A
Question
Assume that your local university or local high school (your choice) has had difficulty getting non-student residents in the local community to attend football games. Your school's athletic director requests that an organization that you belong to (say, a local chapter of the American Marketing Association) develop an advertising program that is to be targeted to local residents to encourage them to attend football games. What measures/metrics could you use to assess whether the advertising program you have developed has been effective? How might you assess the ad campaign's ROMI?
Explanation / Answer
In the above scenario it was mentioned that non-student residents were not intrested to attend football games and it was mandatory to encourage them because all the students should attend the games so that it was the job that local students should encourage them.It was important to advertise the program to bring awarness because by this watching these kind of games many of the students will aspire and intended to join in games.
Advertisement consists of benefits in football game.It should target the non-resident students so that they intend to attend the games.We should keep in mind about the budget because promotions can be involve through the social media,newspapers and televisions which are more costly so that program design should not exceed the budget.Selecting the venue of the advertising is an other important factor because advertisement should reach the students so that decision should be very crucial.While designing the ad creativeness must be hold because if the ad was designed with more creatively it will be more attractive.In advertisement to attract the students you can include the coupons which can be benefited for them.
ROMI refers to the effectiveness in the campaign and to make better decisions about the future investments.ROMI basically used in the online campaigns which will be more benefited.Advertisements through the social media is an effective decision because at present people were aware of the social media.Can also send the broadcast messages which rely gives the sucess.