Topic is-- Dietary supplements Q1 we are launching a dietary supplement so we ha
ID: 368769 • Letter: T
Question
Topic is-- Dietary supplements
Q1 we are launching a dietary supplement so we have to include 2 p's of marketing out of 4 i.e Product, promotions, that how we can launch a product what will be their strategies so the first P i.e and each p should be of atleast 500 words so both P's should of together 1000 words and it should be with references in APA style..
1. Product includes subpoints that should mention in launching a product.
a. Brand name
b related products or services
c. functionality
d. packaging.
e. Quality.
f. Warranty
2. Promotion Subpoints that should be mentioned in promotion.
a.Advertising
b. Marketing Budget
c. Promotional Strategy
d. Publicity and promotional relations
e. Sales force
f. Sales Promotion
Explanation / Answer
SRINIVAS FOOD PRODUCTS LIMITED
Product details:
d.Packaging: Milk products being susceptible to spoilt very early, proper packaging is important to ensure that neither the products spoil nor the packaging gets damaged while in transportation. As such it’s very important that latest of the packaging technology is investigated and best of the packaging products and solutions and products are identified to ensure that the milk products are been packed and dispatched off pretty carefully to ensure that the milk products reach the end user, the customer with the same taste as that when it’s been manufactured. A convenient, safe and jerk-free transportation is required to be ensured apart from quality crates to store the milk products. It is required to ensure that the vehicles are being serviced periodically for good.
e.Quality: Quality is the most important aspect when it comes to survive in the market, and for milk products it’s the mandatory aspect to survive in the market. The customer should complain.
f.Warranty: Warranty period for manufacturing mistakes if any should vary from product to product, as the life span of each of the product varies.
Promotion Strategy:
a.Advertising: Advertising is the most important aspect of business development and one needs to know where to invest and where not to. There is no point of investing in a place through a media, where the message will not reach the end user. There is not point of investing on a bit digital hoarding in a remote village who may not be our customer. As such planning on right media and advertising tools is very important for able to sustain in the market with minimal possible investment towards advertising. Advertising having various media, it is important to choose the right media to promote the product-range. Using different media for various types of products to is important to ensure the maximum reach at the minimum cost. That will ensure an effective utilizing of the resources and budgeted amount towards the advertisement. With types of media ranging right from pamphlets / brochures to television / website, we need to ensure a proper utilization of the range. Advertising through newspapers, pamphlets, brochures, banners and hoardings should be for all categories of buyers, whereas advertisement in televisions and websites should be for a selective targeted audience. Proper distribution of media too is valued.
b.Marketing budget: Planning and ensuring sufficient marketing budget is important to ensure an effective campaigning of the milk products range. However, proper utilization of the allocated budget too is equally important to ensure that additional money is not required to be pumped in. And proper distribution of the allocated marketing budget among salary to the marketing staff, media preparatory things including pamphlets, brochures, creating and recording etc. is very important to ensure that none of the divisions get affected due to bad marketing strategy.
c.Promotional strategy: Promotional strategy associated with advertising of the milk products should be a viable one, with utilization of proper promotional material and media resources to the fuller is very important taking into consideration the touch competition in the market. The promotional strategy should vary from time to time depending on the market trends and the market requirement. It also should abide with the limitations of the budgetary allocations that we make to strategize the various activities including corporate social responsibility (C.S.R.).
d.Publicity and promotional relations: Publicity to the required and promotional relations with the concerned where required are the two most important aspects of any business success. The right publicity to the right product and the right promotional relationship with the best partner play a very vital role in the success of any campaign and the subsequent promotional strategy.
e.Sales force: Proper, sufficient and efficient recruitment of the sales force is very important to be able to ensure the right campaigning and orders to the range of the milk products. Proper sales force management plays a vital role in the success of the marketing campaign and to convert a maximum number of orders, we require proper managers at various verticals of the sales force.
f.Sales promotion: Sales promotion plays a very vital role in the process of increase orders to get the maximum revenues generation. This will ensure that the company grows heights very soon.