Cases C1. Lego Mindstorms Since 1947, Lego plastic blocks have been one of the w
ID: 369581 • Letter: C
Question
Cases C1. Lego Mindstorms Since 1947, Lego plastic blocks have been one of the world's favorite toys. Lego block kits let n build creations of their own design, or kids can follow instructions to build models of s, cars, trucks, characters from movies and television shows, and robots. Lego uses ocial networking efforts to stay connected to its customers in many ways. In 1998, Lego intro and m duced its Mindstorms product, a programmable computerized brick that includes sensors otors. Mindstorms was designed to be the basic building block of a programmable robot. Although it is a toy, the Mindstorms product is also a powerful and functional robotics tool that allows people (young and old) to build robots without having advanced degrees in engineering and computer programming. In its current version, Mindstorms includes the programmable brick, several servo motors, a color sensor, a touch sensor, an infrared beacon, and several hundred building blocks to create more than a dozen different robots. The Mindstorms product comes with printed instructions and programming to build these basic robots, but the brick can be programmed and/or controlled by a personal computer or a mobile device (tablet, phablet, or smartphone) to create more robots. By adding additional Lego components, highly complex and large robots can be constructed and programmed. Lego's Mindstorms social networking contains very little direct product advertising or promotion content, yet the company invests substantial resources in maintaining and developing is network of users. For example, Lego organizes in-person events and competitions where members can demonstrate their skills and learn from each other. An elite, invitation-only group called Mindstorms Community Partners tests new ideas, software, and hardware elements for the robotics system.Explanation / Answer
Even though Lego organize social networking events for the members who can demonstrate the skills, it would not be enough for this generation. In the current generation social networking plays a vital role. Lego has a social network called LEGO life an Instagram inspired app, which helps the younger kids to share practises that does not suffice to attract people to run business.
They can also make use of Face book which is widely used worldwide and start promoting their products which could attract several parents and youngster across the globe. Also they can start doing the campaign in places like shopping malls, and places where the youngster hang around, in schools. They can have kids arena in the campaigning area which can easily attract people eye. This would certainly help the social networking for Lego’s. Lego should continue promoting in social network. In today’s world Branding makes a huge difference and to deal and gain market capitalization. Lego will need to display what product, how it is important, for whom it is going to be useful. These are the tips which needs to be displayed to attract more customers.
With the help of social networking Lego can help the new product owners to build and program robots. With the help of campaigning,
Lego can give a live demo of how the programming works. They can give a small session
They can explain what are the elements included and what knowledge is required.
Also they can give the people to develop a simple robot and lego can shadow the people who are doing it. This helps them build difficult robits themselves.
Probably they can give them something like a handbook to the users and mention the important elements which is required to build the robot
Also on face book it becomes very easy for them, they can,
They can post video of how to develop a robot
Provide steps to be followed while building a robot
They can give a link for trial and error
Also they can mentioned what programming knowledge is required, provide what elements are required to build the robot
They can post video of the people’s experiences who have already built the robots previously
Mention what resources are required to procure
These are the ways Lego can mentioned the information in suggested Social networking ideas. This would be a real game changer for Lego
Mindstorm community members are the ones who are certainly using the Mindstorm product. They can create values in many ways.
Whenever there is an event happens, the mindstorm members can actively involve in the events, participate actively and share the idea’s which they have implemented, talk about the robot they have developed. This can be a lot of information for the people who are really new.
Members can post video’s in the facebook link which lego creates, where they can share their experiences. It will bring a lot of value add for the lego’s social network
They can always promote the brand lego by verbal advertising. When ever they meet people or get a chance to talk, they always can talk about the produt like how good it is, how helpful it becomes in creating a robot. It is another way of marketing the product and brings on additional value for the product.
Members can also actively participate in the marketing campaigns which Lego organizes. They can talk about their experiences in the campaigns which can motivate a lot of people and helps in customer attraction
If the members have robots with them, they can display the same for public during the marketing campaing when they participate.