I need help with this, please!!! Next, navigate to the Nike\'s website and look
ID: 369630 • Letter: I
Question
I need help with this, please!!!
Next, navigate to the Nike's website and look for what information they provide about the company's sustainability and/or corporate social responsibility (CSR) efforts. Often, the company will create a stand alone report. Review the report, and then answer the following questions about your company in this forum.
1) Summary the key activities the company is engaging in around CSR/sustainability.
2) Do the company's activities seem genuine to you? Do you believe the company has a real commitment to these program, or do you think it's greenwashing? What would make you think it is genuine? What would make you think it is not?
3) Who do you think this report is written for? Investors? Customers? How would it be different if it were for one or the other?
4) Does reading this report make you more or less likely to buy this company's products? Why or why not?
Explanation / Answer
I have browsed Nike website and have not found any CSR activity stamen. Although the company has focused on innovation and there is description that what the innovation are they doing. But as far as CSR is concern there is no such heading on website.
The heading is SUSTAINABLE PERFORMANCE INNOVATION
The company is saying that Nike Company is PUSHING THE LIMITS OF SUSTAINABLE PERFORMANCE INNOVATION.
There are two sustainable innovations:
FLYKNIT- Flyknit technology prevents millions of pounds of waste from ever reaching the landfill, delivering the lightest, strongest, and most adaptive footwear ever created by Nike. The company is making yarn from waste hence they are performing CSR activity by trying to lower the waste. The company is claiming that it will light your feet but heavy on waste.
NikeGrind- Nikegrind is a fabric and they are using it in shoes, jackets, t-shirts, etc.