ASSIGNMENT 2 (100 Marks) Refer to case study presented below and answer the ques
ID: 3704261 • Letter: A
Question
ASSIGNMENT 2 (100 Marks) Refer to case study presented below and answer the questions in case requirements outlined at the end of the case study THE POLY CORPORATION THE INDUSTRY AND COMPANY BACKGROUND The Poly Corporation is a manufacturer of packaging materials for several food, medical, and industrial applications. The company buys raw materials from large plastics manufacturers in the United States, converts and prints the materials, and sells the finished products to large and small customers throughout the United States, Canada, and Mexico. Most customers order custom-printed items displaying their name. In many cases, they have from 3 to 20 different types of items to be custom-printed. Companies that co-pack may also have several private labels for any number of their customers. Furthermore, with over 20 different raw material products to work with, the number of unique items supplied to even one customer can be in the hundreds. Because of the nature of the business, sales tend to be seasonal, with the Thanksgiving, Christmas, and New Year's holidays being the busiest. The holiday season creates the biggest potential for capacity problems. Conversely summer is the slowest period for Poly similar to Poly and some that are vertically integrated in the industry to some extent. The local and regional players in the field tend to be the most competitive on price, while those that are in the national arena do not compete on price. Without a concerted effort, Poly has established a reputation of very high-quality products. This is due, in part, to the quality of materials it uses Another reason is that Poly, being a young company, has had the benefit of acquiring state-of-the-art machinery, while others in the industry are getting by with antiquated and inefficient technology In the area of packaging materials where Poly competes, customers have traditionally looked for a high-quality product that performs well. In addition, many food companies rely on prompt delivery. Late deliveries of food packaging materials would cause the company's operations to shut down due to the inability to procure packaging materials elsewhere in a reasonable time. The industry is notorious for long lead times, less than adequate delivery, and being anything but customer-focused. While Poly does better than most in these areas, its general manager, Mr. Pine, believes that much improvement is possible. Because Poly is unable to compete on price, the issues of lead times, delivery, and customer focus will become increasingly important if Poly is to Page 10 of 15Explanation / Answer
ANSWER:
1) High quality of Product :
*customers are looking for the high quality of product.
* Poly delivered to customer what they required so it's increase the growth of company
2) Effective price :
* Poly sets the effective price for the product some are relative similar and some are different to other company .
* no one can compete with poll's price so in a very short time poly grow more business.
3). Acquiring art of the machinery:
*Poly's new and young company.
* it's can use effective method to provide their customer quality of product while other company can not adopt this techniques and ineffective technology so poly's company grow more as compare to other companies .
A .Delivered best quality of product
B. Set effective price .
C. Give tough competition to market
D. Timely delivered product.
E. Runs business smoothly to divide the all departments like production department , financial department etc.
1)Market survey :
*market survey is most important to know the desired knowledge about the product and competition.
* The poly's company get to know that how can they sell their product and set their price according to the value of product.
2.)Know customer preferences :
*To survive for long run so it's important for company to know.
* customers preferences because business run in dynamic environment so customer preferences changes according to the time and their need so it's important to know customer desired.
3) timely delivery :
* This is important to delivered the product on time if company fail to do so the customer loose their interest on product .
*which is huge loss for the company because of this company lost his exit customer as well as their target customer.
1)Time delivery :
*Product should reach to the customer on time so customer feel satisfied to product delivery which is the most important part for the poly's company.
2)Effective management :
*The success in any business it's important to management team play well and give good performance to company because of management company can achieve their desired goal and objective and as give case study poly's has week management team .
*So it's important to give attention on this so business can run effectively and efficiently .
3) Effective technology :
* Instead use of manual handling company can use effective technology to handle the data and details of company.
*So the chances of getting wrong to be reduced and on the other hand it can also saves lots of times and money.
4)Quality of product:
*Poly company ensure that their company provide good quality of product .
*it's can also affect on sales .
* The customer values and trust for the product can be increasesd.
* Because of this company profit margin also increase
5) Set appropriate price :
* Poly's company set price appropriate.
* so company can cover their production cost as well as increase their profit margin