Pokemon Go became an overnight phenomenon soon after its release. In fact, profe
ID: 3710828 • Letter: P
Question
Pokemon Go became an overnight phenomenon soon after its release. In fact, professors at the University of Wisconsin, Madison, recently published an article which asserts that the game promotes psychological well being. And there is an Easter event taking place through April 20th. If you don't have the app installed on your mobile device, you might want to do so for this discussion question.
In no less than 100-words, describe Pokemon Go in the context of chapter 12; Building Information Systems. Your post should describe the current state of the app as well as the name of the original game which lead up to it (hint, look here). Make sure you show the source(s) of your evidence in the form of a link. Your post should also include reference to what is meant by "Augmented Reality," a feature of the game. And last, discuss how this game derives revenue for the development team; e.g. how is it monetized?
Explanation / Answer
Pokémon Go is a free-to-play, location-based augmented reality game developed by Niantic for iOS and Android devices. The game was the result of a collaboration between Niantic and Nintendo, by way of The Pokémon Company, and was initially released in select countries in July 2016. The game utilizes the player's mobile device's GPS ability to locate, capture, battle, and train virtual creatures, called Pokémon, which appear on the screen as if they were at the same real-world location as the player. The game features a freemium business model and supports in-app purchases for additional in-game items.
Augmented Reality:
is a direct or indirect live view of a physical, real-world environment whose elements are "augmented" by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
In this way, Augmented reality alters one’s current perception of a real world environment, whereas virtual reality replaces the real world environment with a simulated one.Augmented Reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
The primary value of augmented reality is that it brings components of the digital world into a person's perception of the real world, and does so not as a simple display of data, but through the integration of immersive sensations that are perceived as natural parts of an environment.
Revenue sources:
They are going to location based advertising to brilliantly highlight each store nearby or convert them to PokeStops to get them in the door!
Or you can buy new resources for your avatar like pokemon balls, or potions.
The app is addressed on the following metrics, like most apps do:
The app itself is free on Apple Inc.’s AAPL, +1.38% Google’s app stores, but as players progress in the game, in-app purchases should start to look more enticing.
“As users build their Pokémon inventory, spending money becomes needed to store, train, hatch and battle,”Enter PokéCoins, the in-game currency of Pokémon Go. Players need these coins to buy useful items, such as Poké Balls, which are needed to actually “catch” Pokémon, and for inventory upgrades. There are ways to earn coins within the flow of the game, but the quickest way is to shell out the cash. Users can pay anywhere from 99 cents for 100 PokéCoins to $99.99 for 14,500 coins.